McKinney Expands Footprint To New York

                    McKinney Expands Footprint To New York

McKinney and Cheil USA join forces in New York under the McKinney brand, Peter
Nicholson hired as executive creative director in New York

PR Newswire

DURHAM, N.C., Jan. 18, 2013

DURHAM, N.C., Jan. 18, 2013 /PRNewswire/ --McKinney, named the most effective
independent advertising agency in the world in 2012 by Effie Worldwide and
Warc, announced today that it has expanded its East Coast footprint by opening
an office in New York. The talent and activities of New York-based Cheil USA
will now become part of McKinney's new offering in New York, further
establishing the agency as the creative and strategic centerpiece of Cheil
Worldwide, one of the world's largest marketing and communications networks.

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Peter Nicholson, most recently the top creative at JWT New York and previously
at Redscout, joins McKinney as executive creative director in the New York
office, reporting to McKinney Chief Creative Officer Jonathan Cude, effective
immediately. Nicholson will lead the agency's efforts alongside Managing
Director Alex Van Gestel and Head of Strategic Services Yusuf Chuku, who both
join McKinney from Cheil USA. With a presence that stretches from Durham to
New York, McKinney grows to over 240 people working in a highly collaborative
manner to create talked-about work for clients seeking integrated advertising
operations, including experiential marketing and design services.

"Our partnership with Cheil Worldwide has exceeded every expectation since we
agreed to play a central role in the reinvention of the global network," said
Brad Brinegar, chairman and CEO of McKinney. "With Cheil's support, we are
thrilled to expand McKinney to New York. We expect to create a very
collaborative and fluid operation combining the talents and resources of one
great agency with two front doors." 

"Bringing McKinney to New York is a quantum leap forward for Cheil Worldwide's
transformation into a true global network of the best local ad agencies," said
Buz Sawyer, president and CEO of Cheil North America. "As partners, Brad and I
will continue to write the future of the network in the U.S. and beyond with
an 'open-source' approach to collaboration and an entrepreneurial drive for
shared growth."

About McKinney
McKinney was recently named the most effective independent advertising agency
in the world by Effie Worldwide and Warc. The agency also took home Best in
Show at the 2012 IAB MIXX Awards that honors the best creative digital
advertising in the world. Over the past year, McKinney has won 43 major
industry awards including five Effies, a Cannes Cyber Lion, six One Show
Pencils, six IAB MIXX Awards, a Webby and best-in-show website at the OMMA
Awards. Founded in 1969, Durham, NC-based McKinney is recognized for having
one of the most innovative business models in the industry, focused on big
ideas brought to life in powerful conversations between people and brands.
McKinney has also been recognized as one of the best U.S. agencies, one of the
Best Places to Work in Marketing & Media by Advertising Age, and one of a
handful of agencies setting the standard for creativity by One Magazine. The
agency's clients include Nationwide, Nationwide Financial, Travelocity,
Samsung, Brown-Forman, Meijer, Sherwin-Williams, Gold's Gym, Mizuno,
CenturyLink, Royal Canin, Big Boss Brewing, Urban Ministries of Durham and
Durham Convention & Visitors Bureau. McKinney is part of Cheil Worldwide, one
of the world's leading marketing communications networks with 55 offices in 30

About Cheil Worldwide
Cheil Worldwide Inc., is Korea'slargest and one of the world's leading
marketing communications networks. Established in 1973 with headquarters in
Seoul, South Korea, Cheil operates 55 offices in 30 countries with over 4,000
employees. Cheil offers a full portfolio of marketing communications services
including advertising, PR, sports marketing, exhibition and display
production, and production of large-scale performance events.

Media Contact:
Janet Northen


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