LINE Mobile Messaging Platform and Social Network Reaches Milestone of 100M Users World Wide

 LINE Mobile Messaging Platform and Social Network Reaches Milestone of 100M
                               Users World Wide

PR Newswire

LOS ANGELES, Jan. 18, 2013

LOS ANGELES, Jan. 18, 2013 /PRNewswire/ -- LINE, the world's leading mobile
messaging platform with social network service, announced today that it has
reached 100M users globally.

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Wildly popular in Asia and rapidly growing in North America and Europe, The
LINE app gives users free voice calls on iOS, Windows Phone, and Android over
3G, 4G and Wi-Fi, along with free messaging. Additionally, LINE offers emoji –
or stickers – that customers can purchase and use to communicate with one
another as well as personalize their user profiles. LINE also includes other
popular features such as the LINE Camera and LINE Games, making it a
'Smartphone Life Platform.' As it expands to North America, LINE plans to
offer more communications and entertainment content.

"As we grow our business globally, we strive to always be one step ahead of
users' needs and offer a wide variety of services to meet their quickly
changing tastes," said NHN Japan's CEO Akira Morikawa at an event today in
Japan for celebrating LINE's 100M user milestone. He added that, "Based on
LINE's dynamic movement, we will tap into this momentum to further reinforce
our contents to become the world's number one communication service."

LINE launches in North America with a deep footprint in Asia, where it has
evolved into a 'Smartphone Life Platform' since its release in June 2011 as a
smartphone messaging service that offered free calling and a variety of emoji
stickers. In 2012, LINE rolled out more entertaining and interactive features
like LINE Camera, Official Accounts, and games that are currently leading the
mobile SNS game market.

Through the release of these new features, LINE has also seen a sharp increase
in users in the Middle East and Southeast Asia. In particular, LINE had
achieved 10M users in both Thailand and Taiwan. LINE also saw growth in
Eastern Europe, including Russia and Spanish speaking countries such as Spain,
Chile and Mexico. LINE is now recording an average of 3M new subscribers per

Within ten months of its release, the LINE Camera reached 20M downloads and
currently ranks number one in the camera category of App Stores in 27
countries worldwide. Similarly, LINE integrated games with the mobile
messaging application for the first time starting with 'LINE POP,' which hit
10M downloads within 12 days of its release. Presently, there are more than
50M registered players.

LINE takes the mobile messaging application beyond being a mere communication
tool with fun games one step further in which it enhances the convenience and
safety of its beloved fans. LINE recently released LINE Tools that include
various tools for many different daily situations and LINE Antivirus
application for free protection against security threats.

To show its appreciation to customers for helping it reach the 100M user
milestone, LINE will provide free, limited edition stickers of its most
popular characters.

For more information about LINE, please visit its official website

*Useful Links:
LINE Homepage

For LINE Partner

LINE Facebook Page

LINE Official Blog

About LINE
LINE is a smartphone app which allows users to enjoy free calls and messages
to one another, both nationally and internationally, regardless of which
mobile network provider they are using. Launched in June 2011 by NHN, LINE has
more than 100 million users worldwide. It has also been ranked no. 1 in 41
countries in the free app category including Japan, Singapore, Hong Kong,
Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab
Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia,
Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features
such as 'instant translation service', 'Official Accounts' that enables users
to interact with famous public figures, 'Timeline and Home' to share recent
updates with friends, 'Shake it', a fun way of exchanging ids and many
For more information visit:

About NHN Corporation
NHN Corporation is Korea's premier Internet company, operating the nation's
top search portal, Naver ( the leading online game portal,
Hangame ( the nation's largest children's portal, Jr. Naver
(, Korea's the first online donation portal, Happybean
( and microblog service Me2DAY
( from the two business pillars of search and
games, NHN has rolled out a wide range of innovative and convenient online
services that enable people to enjoy their lives. NHN outgrew the confines of
the national borders. Not only did we build a good reputation in Japan but it
also set up NHN USA, forging toward becoming a world-class internet company.
The key mission is to connect users with the best quality services. For more

© 2013 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks
and/or registered trademarks of NHN Corporation in Korea and other countries.
Other company and product names may be trademarks of the respective companies
with which they are associated. Features, pricing, availability, and
specifications are subject to change without notice.

SOURCE NHN Corporation

Contact: Sara Ball, onechocolate communication,,
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