Protective’s Asset Protection Division to be Led by Scott Karchunas

  Protective’s Asset Protection Division to be Led by Scott Karchunas

Business Wire

BIRMINGHAM, Ala. -- January 18, 2013

Protective Life Corporation (NYSE: PL) today announced that Scott Karchunas
has assumed senior management responsibility for Protective’s Asset Protection
Division, and will be president of Lyndon Insurance Group, Inc., a Protective
subsidiary. Scott has been with Protective for 25 years and was previously
responsible for sales and marketing, product management and business
operations.

Richard J. Bielen, Protective’s vice chairman and chief financial officer
said, “Scott’s promotion to lead the Asset Protection Division is recognition
of his excellent performance and leadership capability. We are confident that
under Scott, this business segment will continue contributing to Protective’s
success.”

ABOUT THE ASSET PROTECTION DIVISION

Protective’s Asset Protection Division provides extended vehicle service
contracts, GAP, and credit insurance through dealerships and financial
institutions.

ABOUT PROTECTIVE LIFE CORPORATION

Headquartered in Birmingham, Ala., Protective Life Corporation (NYSE: PL) is a
financial services holding company. The company’s primary subsidiary was
established in 1907 and today still exhibits the steadfast commitment to
provide a valuable portfolio of protection and retirement products to millions
of customers. The company employs more than 2,300 employees with offices
throughout the U.S. It has annual revenues of approximately $3.6 billion and
as of Dec. 31, 2011, had assets of approximately $52.9 billion.

Contact:

Protective Life Corporation
Eva Robertson, 205-268-3912
Vice President, Investor Relations