Hasbro and The Tetris Company Announce New Face-to-Face Games Based on World-Famous TETRIS® Video Game

  Hasbro and The Tetris Company Announce New Face-to-Face Games Based on
  World-Famous TETRIS® Video Game

                  JENGA, BOP IT! Get TETRIS^® Twist for 2013

Business Wire

PAWTUCKET, R.I. -- January 18, 2013

Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in gaming, and The Tetris
Company, LLC, the exclusive licensor of the TETRIS^® brand, announced a
licensing deal to bring TETRIS, one of the world’s most successful video game
brands, into a new world of face-to-face gaming developed by Hasbro. Through
this agreement, Hasbro has obtained the license to manufacture and globally
market multiple face-to-face games based on the TETRIS brand.

“For almost 30 years, the TETRIS game has been played by hundreds of millions
of players across nearly every mobile and video gaming platform,” said Henk
Rogers, Managing Director of The Tetris Company. “We’re thrilled to be teaming
up with Hasbro to expand the TETRIS brand and give our fans fun, challenging
face-to-face formats to experience the ‘Tetris Effect’ in a unique way.”

“We’re looking forward to offering consumers innovative face-to-face gaming
experiences that let them stack and match the TETRIS shapes like never
before,” said Jonathan Berkowitz, Vice President of Marketing for Hasbro
Gaming. “Now players can enjoy the challenging, social fun of two of their
favorite Hasbro Gaming brands fused with the puzzle play of TETRIS.”

Hasbro will introduce two games in the fall of 2013 based on the incredibly
popular TETRIS game. The new BOP IT! TETRIS® game tests players to match the
traditional TETRIS block shaped lights as the challenges get faster and the
levels go higher. Also, Hasbro’s new JENGA TETRIS® game will combine two of
the world’s best known stacking games, challenging players to push, pull and
stack the TETRIS block shapes into a JENGA tower. The games will be launching
globally in August 2013.

TETRIS® branded products have been sold worldwide in more than 50 languages.
With hundreds of millions of games sold over the last 29 years, the TETRIS
brand is stronger than ever and continues its year over year growth. As many
as 35 million TETRIS games are played daily online, with over 1 billion played
monthly. TETRIS games are played in 95% of the world in over 185 countries.

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands
and franchises in the world. In the game’s 29 year history, hundreds of
millions of players have experienced the Tetris Effect. Tetris branded games
are played over one billion times per month. Loved globally by people of all
ages and all cultures, the Tetris game continues to be one of the most widely
recognized video games of all time. Tetris Holding, LLC is the owner of Tetris
rights worldwide and The Tetris Company, LLC is its exclusive licensee. For
the latest information about the Tetris brand and Tetris products, please
visit http://www.Tetris.com.

Follow us on Twitter @Tetris_Official or on Facebook at

This collaboration with Hasbro was created by Licensing Works!® on behalf of
The Tetris Company. For more information on becoming a TETRIS merchandise
licensee, please contact Licensing Works!® at 805.983.7102 or email

For more information on becoming a TETRIS electronic licensee, please contact
Lisa Linnenkohl at 415.377.2195 or email lisa@blueplanetsoftware.com

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys and
games, to television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative, well-known and beloved brands such as TRANSFORMERS,
GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces
television programming for markets around the world. The Hub TV Network is
part of a multi-platform joint venture between Hasbro and Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the
company's deep commitment to corporate social responsibility, including
philanthropy, Hasbro is helping to build a safe and sustainable world for
future generations and to positively impact the lives of millions of children
and families every year. It has been recognized for its efforts by being named
one of the “World’s Most Ethical Companies” and is ranked as one of Corporate
Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at

© 2013 Hasbro, Inc. All Rights Reserved.


JENGA is a trademark of Pokonobe Associates and manufactured under license to


For media inquiries, contact:
Blue Planet Software, the agent for The Tetris Company
Danny Han, 808-954-6130
Hasbro, Inc.
Nicole Agnello, 401-727-5947
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