U.S. Men's Bobsled Team to Race BMW Bobsled for the First Time Tomorrow at the FIBT World Cup in Igls, Austria

U.S. Men's Bobsled Team to Race BMW Bobsled for the First Time Tomorrow at the
                       FIBT World Cup in Igls, Austria

BMW Debuts New Two-Man Bobsled Prototype Built for USA Bobsled & Skeleton
Federation

PR Newswire

WOODCLIFF LAKE, N.J., Jan. 18, 2013

WOODCLIFF LAKE, N.J., Jan. 18, 2013 /PRNewswire/ -- BMW of North America, the
Official Mobility Partner of the United States Olympic Committee (USOC), today
announced that the U.S. Men's Bobsled Team will race the BMW two-man bobsled
for the first time at the FIBT World Cup in Igls, Austria this Saturday, Jan.
19. Developed in collaboration with the USA Bobsled & Skeleton Federation
(USBSF), BMW applied its world-class design and engineering expertise to
redesign the two-man sled in the hopes of helping Team USA chase its first
Olympic gold medal in the event since 1936.

(Photo: http://photos.prnewswire.com/prnh/20130118/AQ45195)

(Photo: http://photos.prnewswire.com/prnh/20121114/CG12504)

"The results of our testing thus far have been promising, but the true test of
a bobsled's speed is determined in competition," said U.S. men's bobsled head
coach Brian Shimer. "The team couldn't wait to get this sled on the ice, so we
bumped up its debut to Igls and we're looking forward to seeing it in action.
We need to test it under race conditions to see what improvements to make for
next season."

Applying processes similar to its vehicle development, namely the application
of BMW EfficientDynamics, BMW has paired intelligent lightweight materials,
such as carbon fiber, with optimized aerodynamics to design the new sled. With
this approach, BMW was able to reconfigure the sled's weight distribution to
achieve an optimized balance of the regulations' mandated sled weight. The
result is a significantly lighter body shell with a low and centralized center
of gravity.

The automaker is leveraging its expertise in designing with carbon fiber from
BMW i, the company's sustainable division, which designs strong, lightweight
carbon fiber electric vehicles.

"After more than a year-long development process, we're thrilled for the USA
Bobsled and Skeleton Federation to finally race this bobsled," said Michael
Scully, Creative Director, BMW Group DesignworksUSA, BMW Group's international
design and creative consultancy. "BMW EfficientDynamics techniques are at the
heart of the sled's design, making it sleeker, lighter and we hope faster:
essentially a BMW on ice. We're anxious to see how it performs against Team
USA's competitors."

This is the second BMW two-man bobsled prototype developed for Team USA, and
it will remain in development for the remainder of the 2012/2013 FIBT World
Cup competition season. BMW will continue gathering data and feedback from the
athletes, coaches and individual races to enhance the performance of the new
sled in preparation for the Sochi 2014 Olympic Winter Games.

To learn more about BMW's partnership with the USOC and its four national
governing body partners – USBSF, US Speedskating, USA Swimming and USA Track &
Field, visit www.bmwusanews.com.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country.
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5 and
X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group
sales organization is represented in the U.S. through networks of 338 BMW
passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle
retailers, 115 MINI passenger car dealers, and 34 Rolls-Royce Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is
available to journalists online at www.bmwgroupusanews.com and
www.press.bmwna.com. 

SOURCE BMW of North America, LLC

Contact: Stacy Morris, Corporate Communications Manager, Marketing & Culture,
BMW of North America, LLC, +1-201-370-5134, stacy.morris@bmwna.com
 
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