Grand Prize Winner Announced In The Shell V-Power® Ultimate Enthusiast Contest

Grand Prize Winner Announced In The Shell V-Power® Ultimate Enthusiast Contest


PR Newswire

HOUSTON, Jan. 18, 2013

HOUSTON, Jan. 18, 2013 /PRNewswire/ --With a panel of automotive industry
insiders including Roger Penske and Craig Jackson serving as the judges,
Harold Craige of New Bern, N.C., a self-described "1941 model with modern
updates," emerged as the grand prize winner in the Shell V-Power^® "Ultimate
Enthusiast" Contest. Automotive enthusiasts from across the country shared
their stories of why they were the most deserving of the title of the
"Ultimate Enthusiast," but it was Craige's passion for performance and
educating future generations of drivers that set the grand prize winner apart
from the competition.


As the newly-minted grand prize winner, Craige will receive an "Ultimate
Enthusiast" week in Italy, where he and a guest will explore the country's
historic sites and rich automotive history, including an exclusive Ferrari
experience in the Prancing Horse's home town of Maranello, Italy where he will
have the fantastic opportunity to witness first-handhow Shell has worked
closely with Ferrari for more than 60 years on its technical partnership.

"I'm thrilled to be recognized as the 'Ultimate Enthusiast' and incredibly
honored that these superstars in the automotive world thought so highly of my
entry and ultimately my passion for cars," said Craige, a 71-year old whose
submission detailed an unwavering appreciation for the "rolling art" of
automobiles. "I'm already counting down the days until I touch down in Italy.
What a way to start off the new year!"

Craige was announced as the grand prize winner at the opening night gala of
the 42nd Annual Barrett-Jackson Collector Car Auction in Scottsdale, Ariz.,
where he was joined by fellow finalists Paul Gabriel (El Cajon, Calif.) and
Ross Luzzader (Hyde Park, Utah). All three finalists received a VIP experience
at Barrett-Jackson's world famous car auction and a year's worth* of Shell
V-Power^® Premium Gasoline, which helps deliver maximum protection for optimal
performance of their most prized possessions.

"We wanted to find and celebrate true automotive enthusiasts and we did.
There were so many unique tales but they all had one thing in
overwhelming passion for all things automotive and a deep appreciation for the
automotive community," said Elizabeth Hudson, US Fuels category manager at
Shell Oil Products US. "While we received a variety of amazing stories, Harold
truly stood out and demonstrated an unrelenting passion for automobiles and
performance and it's with that same pride in performance that goes into the
development of fuels like Shell V-Power^® Premium Gasoline."

Top entries were scored by a panel of judges including Roger Penske, founder
and chairman of the Penske Corporation; Craig Jackson, chairman and CEO of
Barrett-Jackson Auction Company; Eddie Alterman, editor-in-chief of Car and
Driver; and Larry Webster, editor-in-chief of Road & Track; Alan Taylor, host
of Motor Trend Radio; and Tony Marini, executive director of Hot August

"Harold possesses a rare trait that I really admire," said Penske. "[In his
entry] he showcased an ability to educate others in the realm of automobiles
and strives to teach the future generations the value of an older automobile."

Fellow judge Tony Marini added, "When it comes to being an 'Ultimate
Enthusiast' I would say Harold fits the bill. His love for automobiles started
when he was a young boy and as he has grown, his love for cars has grown."

While the Shell Ultimate Enthusiast Contest is now closed, consumers still
have the opportunity to win a $50 Shell Gift Card by becoming a fan of the
Shell Facebook page at and entering the daily online
giveaway on the On The Road tab.

For more information on the benefits of Shell V-Power^® Premium Gasoline visit For ways to save at the pump, go to

*For the purposes of this Prize, "a year's worth of Shell V-Power^® Premium
Gasoline" is calculated as the average consumer's yearly gasoline consumption
of 636 gallons (4.5 fuel purchases per month x 11.77 gallons of gasoline per
purchase x 12 months) at an average August 2012 cost of $3.991 / gallon
(consistent with the U.S. Department of Energy statistics for "Motor Gasoline
Retail Prices, U.S. City Average" released on August 29, 2012 (636 x $3.991 =

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the
refining, transportation and marketing of fuels, with a network of
approximately 6,000 Shell-branded gasoline stations in the western United
States. Another 8,300 Shell-branded stations in the eastern and southern are
managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil
Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group
of energy and petrochemical companies with 93,000 employees in more than 90
countries. [(NYSE:RDS.A) and (NYSE:RDS.B)]

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson
specializes in providing products and services to classic and collector car
owners, astute collectors and automotive enthusiasts around the world. The
company produces "The World's Greatest Collector Car Auctions ™" in the finest
cities in the nation. Barrett-Jackson also endorses a one-of-a-kind collector
car insurance offering for collector vehicles and other valued belongings. For
more information about Barrett-Jackson, visit
or call (480) 421-6694.

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Contact: Shell Oil Company, Shell Media Line +1-713-241-4544, or Cecilia Fan
Edelman +1-323-202-1465
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