China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

   China's Largest DSP, iPinYou, Completes $20 million Series B Led by CBC

PR Newswire

BEIJING, Jan. 18, 2013

BEIJING, Jan. 18, 2013 /PRNewswire/ -- iPinYou, the largest DSP (Demand-Side
Platform) in China, today announced a US$20 million round of financing led by
CBC (China Broadband Capital) to support the company's hyper-growth
trajectory. Participants in the round include Vangoo Investment Partners, a
Japan-based VC, and its A round investor Forward Capital. The proceeds will be
used to upgrade the company's product, technology and executive and staff

iPinYou has the most advanced DSP technologies in China and can help
advertisers access all the major exchanges, achieving high cost-efficiency for
advertisers. During the past few years, iPinYou has experienced year-over-year
revenue growth of over 300%. The company serves over 200 leading brands in IT,
Financial service, Auto, FMCG, Ecommerce and Travel.

Mrs. Xiaonan Huang, CEO and Co-founder of iPinYou, said: "We are very glad
that after more than 4 years of continuous investment in technology and data,
iPinYou has grown into the largest local DSP in China. In a period of
high-growth for iPinYou, this new financing enables us to invest substantially
in innovation, technology and people. Meanwhile, the expertise and resources
of CBC Capital and Vangoo Investment Partners in the cloud computing, digital
media and advertising industries will accelerate our ability to best serve our

Ying Zhang, Partner of CBC Capital said: "We believe that RTB advertising is
disruptive to digital advertising. DSP itself is a viable business model with
a strong first mover advantage. In speaking with iPinYou's clients and
partners and studying other companies in the industry, we are confident that
iPinYou is a clear leader in technology, data and customers base. We hope that
our resources can further help to cement iPinYou's established industry

In March of 2012, iPinYou launched the first Demand-Side Platform with a
Real-Time Bidding (RTB) function in China and became the only DSP that is
integrated with all mainstream exchanges in China. It provides advertising
agencies and advertisers with access to billions of impressions daily. During
the past few months, iPinYou also launched its Video DSP, Mobile DSP and RTB
enabled retargeting products.

About iPinYou (

Beijing iPinYou Information Technologies Co., Ltd (iPinYou) was founded in
2008 and is now China's largest DSP (Demand-Side Platform). iPinYou is
headquartered in Beijing and has offices in Shanghai, Guangzhou and Silicon
Valley. iPinYou has built world class Real-Time Bidding (RTB) technology and
algorithm, proprietary cloud computing platform and patented audience
profiling technology. iPinYou has served over 200 brands in IT, financial
service, auto, FMCG, travel and more. It has also significantly improved the
advertising effectiveness for advertisers and fostered extensive partnerships
with domestic mainstream and private exchanges. It is established as a leading
provider of audience based programmatic advertising technology.

About CBC Capital (

CBC Capital was founded in 2006 and has become one of the most influential VCs
in China's TMT industry. CBC Capital focuses on investments in telecom,
internet, media and high-tech industries in China. Its portfolios include
renowned domestic and international companies such as Evernote, 21Vianet
Group(NASDAQ: VNET), BesTv, Fleet Entertainment, 3G Portal Website, China
National Geographic (CNG), China Business Network and Miaozhen Systems. Dr.
Edward Tian, Chairman of CBC Capital started to focus on the development and
investment on cloud computing industry back in 2009. As the first VC that
specializes in cloud computing industries, CBC Capital has fostered strong
relationship with government, domestic and overseas investors and renowned
cloud computing businesses in China and overseas and accumulated rich
experiences in investing in cloud computing industry.

About Vangoo Investment Partners (

Vangoo Investment Fund Management Co., Ltd was previously a wholly-owned
subsidiary of one of the top three Japanese private equity firms-Ant Capital
Partners. It was founded in 2007, with branches in Beijing, Suzhou, Chengdu
and Tokyo. Vangoo Investment Partner is now managing seven US dollar and RMB
funds in areas such as medical, TMT, manufacturing and consumer goods
industries and has invested in leadership companies including,
Beijing Zhangkuo Mobile Media Technology Co., Ltd and Prudent Energy. Vangoo
Investment Partners has focused primarily on investing on top-class Chinese
businesses and providing professional value-adding services to the highest


Contact: Tom Zhu, +86-10 8586 5673,
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