BASF Joins Habitat for Humanity and the New Orleans Super Bowl

BASF Joins Habitat for Humanity and the New Orleans Super Bowl XLVII
Host Committee to Build Homes for Baton Rouge Families in Need 
GEISMAR, LA -- (Marketwire) -- 01/18/13 --  BASF employee volunteers
will join Habitat for Humanity of Greater Baton Rouge and other New
Orleans Super Bowl XLVII Host Committee sponsors on Feb. 2 to build
and renovate houses for several Baton Rouge families in need. BASF is
helping to extend the "Super Saturday of Service Legacy Program" to
the Baton Rouge region on the eve of the big game.  
BASF is a Host Committee sponsor for the New Orleans Super Bowl XLVII
-- an event that will generate more than $400 million in local
revenue, create thousands of jobs in the region, and provide
community support. 
"We are pleased to be part of the New Orleans Super Bowl and to lead
the Baton Rouge event in the Super Saturday of Service efforts," said
Tom Yura, Senior Vice President and General Manager of BASF's Geismar
site. "Our employees are enthusiastic supporters of the community and
are happy to volunteer their time to this worthwhile cause."  
"We are excited that BASF has become a sponsor of the Super Bowl Host
Committee and a partner for our Super Saturday of Service Legacy
Program," said Jay Cicero, Executive Director of the Super Bowl XLVII
Host Committee. "Hosting the Super Bowl is about providing a lasting
impact in our communities long after the game is over. BASF and the
Super Saturday of Service will do just that." 
The Super Saturday of Service volunteer efforts will focus on the
Rosewood neighborhood, a Habitat for Humanity of Greater Baton Rouge
housing site. The project will include raising the walls on one home
and pre-building two homes, in addition to landscaping and providing
finishing touches to several other homes in the neighborhood.  
"We are so grateful to be a part of the Super Bowl Day of Service,"
said Lynn Clark, Executive Director of Habitat for Humanity of
Greater Baton Rouge. "When the BASF volunteers donate their service
on Feb. 2, they will be helping several families achieve their dream
of homeownership." 
She added, "While the volunteers will spend the day cutting boards
and nailing them together, they will really be building a lifetime of
hope for our homeowner-partners and their children. When we raise the
walls and see the houses take shape, it will be due to the generous
and collaborative efforts of the sponsors and volunteers who have
chosen to make decent, affordable housing a priority in our
Clark explained that family selection for housing is based on need,
ability to repay the cost of the home, and willingness to partner
with Habitat for Humanity. An important aspect of the Habitat
partnership is the requirement that all partner families put in 255
hours of "sweat equity" helping to build their homes.  
For more information on events surrounding Super Bowl XLVII, visit 
About the Greater New Orleans Sports Foundation  
Organized in August 1988, the Greater New Orleans Sports Foundation
(GNOSF) is a non-profit 501(c) (4) organization whose mission is to
attract and manage sporting events that have a positive economic
impact on the Greater New Orleans area. Since 1988, the GNOSF has
turned a $50 million investment, from public and private sources,
into a $1.5 billion economic impact.  
About Habitat for Humanity of Greater Baton Rouge 
Habitat for Humanity of Greater Baton Rouge builds and renovates
houses in partnership with the community. We provide opportunities
for families in need to purchase their own homes and improve their
lives. We build community by involving diverse religious, social and
business groups in the construction of homes and neighborhoods.
Habitat for Humanity of Greater Baton Rouge works in partnership with
deserving, low-income families and the community to eliminate poverty
housing. Habitat is not a handout but a "hand up." Homes are sold to
partner families at no profit and financed by Habitat with
affordable, no-interest loans. The incomes of those selected fall
within the range of 27% to 60% of median family income for the parish
where they live. Since our formation as an affiliate in 1989, HFHGBR
has built and renovated 285 homes. Visit for more
BASF - The Chemical Company 
BASF Corporation, headquartered in Florham Park, New Jersey, is the
North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has
more than 16,000 employees in North America, and had sales of $20
billion in 2011. For more information about BASF's North American
operations, visit  
BASF is the world's leading chemical company: The Chemical Company.
Its portfolio ranges from chemicals, plastics, performance products
and crop protection products to oil and gas. We combine economic
success, social responsibility and environmental protection. Through
science and innovation we enable our customers in almost all
industries to meet the current and future needs of society. Our
products and system solutions contribute to conserving resources,
ensuring healthy food and nutrition and helping to improve the
quality of life. We have summed up this contribution in our corporate
purpose: We create chemistry for a sustainable future. BASF posted
sales of about EUR73.5 billion in 2011 and had more than 111,000
employees as of the end of the year. Further information on BASF is
available on the Internet at  
For more information contact:
Jolen T. Stein
BASF Corporation
Tel: (225) 339-7476
Allison Hjortsberg
New Orleans Super Bowl XLVII Host Committee
Tel: (504) 525-5678
Lynn Clark 
Habitat for Humanity of Greater Baton Rouge 
Tel: (225) 927-6651, ext. 217
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