Nexon and DeNA Form Global Business Alliance

  Nexon and DeNA Form Global Business Alliance

 Brings New Nexon Games to Mobage Platform with Major Marketing Support from

Business Wire

TOKYO -- January 18, 2013

NEXON Co., Ltd. (“Nexon”) (3659.TO), a worldwide leader in free-to-play online
games, and DeNA Co., Ltd. (“DeNA”) (2432.TO), the global leader in mobile
Internet services, today announced that they have formed a global business
alliance under which the companies will work together to bring new
Nexon-developed games to mobile users in Japan and abroad through DeNA’s
Mobage social games platform. Each company brings unique expertise to the
alliance, with DeNA providing extensive marketing and user acquisition support
for new titles developed by Nexon and its subsidiaries for the Mobage

Nexon and its subsidiaries NEXON Korea Corporation (“Nexon Korea”) and gloops
Inc. (“gloops”), a leading developer of mobile games for DeNA’s Mobage
platform in Japan, plan to launch several new English-language mobile social
games on Mobage as their primary platform in 2013. In addition, Nexon and
gloops will launch ten mobile social games on Mobage’s Japanese domestic
platform in the same period. DeNA will provide top-tier marketing support for
Nexon-developed games to drive user acquisition and retention. Under this
agreement, Nexon and DeNA will collaborate closely on game development and
operations on certain games as well as co-develop games to leverage their
respective expertise in order to provide unparalleled mobile gaming
experiences to a worldwide audience.

“We are excited to build on our existing relationship with gloops and leverage
DeNA’s deep expertise in developing and publishing international social
games,” said Isao Moriyasu, CEO of DeNA. “Nexon has an impressive track record
of delivering highly successful, world-class titles, and we are pleased that
this alliance will enable us to offer Nexon games on the Mobage platform. We
look forward to working with Nexon as we continue to bring new and exciting
mobile social games to players around the world.”

“This alliance is a compelling next step in extending Nexon’s mobile strategy,
which is also consistent with our vision of growing our presence in the
expanding global mobile market,” said Seungwoo Choi, President and CEO of
Nexon. “DeNA’s unique marketing expertise and capabilities, coupled with the
scale and prominence of the Mobage platform, will accelerate Nexon’s ability
to deliver best-in-class mobile gaming experiences to users worldwide and
position the Company well for further growth in the mobile space.”

NEXON Co., Ltd.

NEXON Co., Ltd. (“Nexon”) (3659.TO) is a worldwide leader in free-to-play
online games. Founded in Korea in 1994, Nexon developed one of the world's
first graphics-based massively multiplayer online games. Nexon also pioneered
the concept of microtransactions in the free-to-play business model, setting a
new standard in which play is free, and users have the option to purchase
in-game items to enhance their experience. Nexon currently services more than
60 online games in more than 100 countries and since its founding, Nexon has
generated more than 1.3 billion player registrations. The Company is
headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock

About DeNA

DeNA Co., Ltd. is a global Internet company focused on its leading mobile
social game platform as well as social games, e-commerce and other Web
services for mobile devices and PCs. DeNA’s flagship business is its mobile
social games platform Mobage, which offers first, second and third-party games
on multiple localized player networks worldwide. The Mobage network in Japan
currently serves over 45 million registered users with nearly 2,000 titles.
Founded in 1999, DeNA has more than 2,000 employees worldwide working at
offices and development studios in 18 cities across 11 countries and regions.
The company generated annual sales of more than 1.8 billion U.S. dollars in
the fiscal year ended March 2012. DeNA is listed on the Tokyo Stock Exchange
(2432). For more information, visit:

Mobage is a registered trademark or trademark of DeNA Co., Ltd. in the United
States and/or other jurisdictions. All other marks and names are trademarks of
their respective companies.

Press Contacts:                 
Nexon                                 DeNA (Japan)
IR Team                               Tomoyuki Akiyama
Email:           Email:

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NEXON Co., Ltd.
Owen Mahoney, 03-3523-7910
Chief Financial and Administrative Officer
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