Telstra Global Helps Expand Revolutionary Digital Marketing Offering
Online advertising firm Turn expands cloud marketing platform into Asia
NEW YORK -- January 18, 2013
Telstra Global, a leading global supplier of managed network and hosting
services, has been selected by targeted online advertising firm Turn to
provide its low latency connectivity backbone as it expands into Asia. Telstra
will support Turn’s revolutionary ‘big data’ based cloud marketing platform
with highly secure, reliable and scalable connectivity into Asia.
Turn, which helps advertisers target digital ads by determining likely
demographic attributes and synchronises billions of data records throughout
its global network in real-time, will use Telstra’s network and hosting
services to support the rapid delivery of the 950,000 advertising impressions
its system analyses each second.
Turn chose Telstra Global to provide low latency, high performance and highly
available connectivity to support its new operations in Asia, having recently
finalised its European network infrastructures in Amsterdam and London. It
will use Telstra Global’s EPL links with diverse routes and its Hong Kong IP
Transit and Data Centre services. By working with Telstra Global, Turn is
better able to support its local customers in Asia.
Turn Senior Vice President, Engineering, Dominic Bennett, said the company
chose Telstra Global to provide its Asia data centres and high-speed private
backbone due to Telstra’s reputation and reach within Asia, as well as its
ability to provide flexibility as the company grows.
“Telstra Global is ideally positioned to accommodate our rapid expansion as we
scale up our operations into Asia. It met our needs precisely by offering this
flexibility within a very non-standard telecoms brief,” Mr Bennett said.
Telstra Global’s Managing Director, Mr Martijn Blanken, said, “Businesses
capitalising on growth opportunities in Asia are looking for sustainable
growth and services that meet business objectives like scalability and
reliability. We are pleased to be able to offer our local expertise alongside
a one-stop-shop experience to support Turn’s growth in Asia.”
About Telstra Global
Telstra Global is a leading global supplier of managed network services and
international data, voice and satellite services. It is a part of Telstra
Corporation Limited and owns one of the most technologically advanced IP
backbone networks in the world.
Telstra Global provides innovative and flexible global communications services
and solutions for organisations looking to maximise the benefits of
globalisation, particularly across growth regions such as Asia, whilst driving
sustainability and enhancing business agility.
Telstra Global serves companies spanning Asia Pacific, EMEA and the America
and operates award-winning networks which are amongst the largest and most
diverse in Asia Pacific, facilitating access to over 1,400 PoPs in 230
countries and territories across the globe.
Turn delivers real-time insights that transform the way leading advertising
agencies and marketers make decisions. Its cloud applications and
Internet-scale architecture work together to provide a complete picture of
customers, execute cross-channel campaigns, and connect with a worldwide
ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley
and provides its platform, products, and services worldwide. Company revenue
has more than doubled every year of Turn's existence. For more information,
visit turn.com or follow @turnplatform.
Becky Stanway, +44 (0)20-7309-1213
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