Nokia, Google, Experian and Salesforce to speak at TFM&A 2013 Keynote Programme

    Nokia, Google, Experian and Salesforce to speak at TFM&A 2013 Keynote
                                  Programme

  PR Newswire

  LONDON, January 18, 2013

LONDON, January 18, 2013 /PRNewswire/ --

TFM&A (Technology for Marketing & Advertising) has announced a host of
heavyweight speakers from some of the world's most prominent brands to
headline its Keynote programme at the upcoming show on 26 ^th -27 ^th February
at Earls Court 2 in London.

Now in its thirteenth year, TFM&A is the UK's largest and longest running
multi-channel event for the marketing, media and advertising industry, and the
Keynote Theatre sponsored by Experian Marketing Services, will see
senior-level speakers sharing first-hand insight into their thoughts for the
future and trends set to shape the marketing landscape.

Kara Hiscox, Event Manager, TFM&A, explained:

"This exciting Keynote line-up has been built around the issues and ideas
raised at our Advisory Panel meeting towards the end of last year. The
marketing scope is becoming wider each year and our Panel believe that not
only digital but also direct marketing lies at the heart of this revolution.
As such, our Keynote speakers will reflect this by informing marketers on what
this means for their business."

Tuesday 26 ^th  February

Richard Robinson, Director at Google , will be kicking off proceedings on day
one with an exploration into The Future of Digital and how marketers must
adapt to the changing nature of the digital platform. With digital now being
virtually everywhere, Robinson will identify what's in store for marketers and
how their strategies must evolve in order to succeed in this new era.

Staying on the topic of digital, VP of Digital Marketing & CRM at mobile
giant Nokia, Chris Schaumann will examine the evolution of the industry as a
result of digital advancements in his presentation Digital Marketing
Transformation: Embracing this new Digital Reality to provide insights around
the latest marketing trends . Schaumann's presentation is a must-attend for
marketers wanting to gain insight into the successful approach taken by Nokia
in successfully embracing this new digital reality.

Day one will also feature two panel debates, the first of which will see
senior representatives from Oracle, SAP UKI, Beyond Philosophy and
MyCustomer.com, exploring the implications for businesses following recent
shifts in CRM strategies.

The second debate, featuring the TFM&A Advisory Panel , will address the
crucial role of Direct Marketing in the current marketing revolution and
whether the fundamentals have changed in light of the continuously evolving
range of marketing channels now used by marketers. 

Wednesday 27 ^th  February

Day two will feature The Omni-Channel Big Bang: Engaging the connected
customer in 2013 , which will be presented by Colin Grieves, Director of
Propositions and Strategy at Experian Marketing Services . Using recent
examples, Grieves will analyse the changing relationship between the marketer
and consumer and how expectations have matured from multi-channel strategies
to a more personalised approach.

Luca Benini,Managing Director at Salesforce , will be looking into The
Evolution of the Marketer. In this case study driven presentation, Luca will
walk delegates through six principles which allow marketers to embrace the
social fast lane and keep up with the rapidly changing nature of the industry.

Justine Arthur, Head of Communications and Campaigns at BT andBrett Willis,
Head of Digital at Westhill Communications will present in the final Keynote
session, How technology is shaping the relationship between B2B marketers and
their agencies . In a world where increasing marketing responsibilities are
managed in-house, Arthur and Willis will explore how to get the most out of
the new relationship that technology creates between the marketer and agency.

TFM&A will take place alongside Online Advertising & Affiliate (OA&A) and
International Direct Marketing Expo (IDMX), offering a truly integrated,
multi-channel experience for the UK's largest gathering of advertising and
marketing professionals. And fittingly, the Keynote programme reflects the
huge breadth of content that visitors can look forward to at the show.

For more information on the keynote programme, please visit:
http://www.t-f-m.co.uk/keynotes and to register for free entry, please visit
http://www.t-f-m.co.uk/register .

About UBM Live (organiser of TFM&A, OA&A and IDMX)

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets. Through premiere brands such
as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many
others, UBM Live exhibitions, conferences, awards programs, publications,
websites and training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.

Contact: Laura Dagg, +44(0)20-7921-8040, laura.dagg@ubm.com
 
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