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Zions Direct Record Year For Auction Platform

                Zions Direct Record Year For Auction Platform

PR Newswire

SALT LAKE CITY, Jan. 18, 2013

SALT LAKE CITY, Jan. 18, 2013 /PRNewswire/ --In 2012, online broker-dealer
Zions Direct experienced substantial growth in its auction platform, which
allows both retail and institutional customers to purchase securities in its
daily web-based auctions. Since the inception of its auction platform in
2007, Zions Direct has sold over $2 billion of securities in over 7,500
auctions of FDIC-insured CDs, municipal bonds, corporate bonds, preferred
stock, and US agencies. Over the course of the past six years, offerings have
expanded from one auction per day to an average of 15 to 20 per day, with over
3,000 successful auctions in 2012 alone.

(Logo: http://photos.prnewswire.com/prnh/20110914/SF68814LOGO)

"The auction platform continues to be an innovative method to sell fixed
income securities to institutional and retail customers," said W. David
Hemingway, Chief Investment Officer of Zions Bancorporation and Chairman of
the Board for Zions Direct. "We look forward to expanding the platform over
the coming months and years."

About Zions Direct
Zions Direct is a broker-dealer that specializes in offering securities for
self-directed and fixed income-focused investors. Zions Direct allows retail
investors to buy FDIC-insured certificates of deposit and corporate and
municipal bonds through their web-based auction platform. In addition, clients
can invest in stocks, mutual funds, and exchange-traded funds online or
through a financial representative. Additional information can be found at
www.zionsdirect.com.

Investment products and services offered through Zions Direct, member of
FINRA/SIPC.
Investment Products: Not FDIC Insured • No Bank Guarantee • May Lose Value
Zions Direct is a wholly owned non-bank subsidiary of Zions Bank.

SOURCE Zions Direct

Website: http://www.zionsdirect.com
Contact: Alison Andersen, Communications Officer, +1-801-844-7710,
Alison.Andersen@zionsbank.com
 
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