MEMSIC Captures Electronic Products Magazine's 2012 Product of the Year Award

MEMSIC Captures Electronic Products Magazine's 2012 Product of the Year Award

MMC3316xMT Three-Axis Magnetic Sensor Scores Victory, Second Consecutive Year
of MEMSIC's Winning of Prestigious Industry Award

ANDOVER, Mass., Jan. 18, 2013 (GLOBE NEWSWIRE) -- MEMSIC, Inc. (Nasdaq:MEMS),
a leading solutions provider, combining proprietary MEMS technology with
advanced mixed-signal processing and systems solutions, today announced its
winning of the prestigious "Product of the Year Award" (POY) from Electronic
Products magazine. For the second consecutive year, the company captured the
POY, this time for its three-axis magnetic sensor, the MMC3316xMT. Last year's
POY was awarded to MEMSIC's MXC6226xC, an ultra-small, two-axis accelerometer.
Electronic Products POY's are considered one of the electronic industry's most
prestigious and selective award competitions for new product introductions.

The extended range of the MMC3316xMT of +/- 16 Gauss full-scale, enabled by
MEMSIC's proprietary Anisotropic Magnetoresistive (AMR) technology, is the
widest available today. As a result, it provides design engineers with a
solution that is highly insensitive to placement adjacent to magnetic
components on the pc board. Combined with its ultra miniature 2.0 x 2.0 x 1.0
mm LGA package, it provides maximum design flexibility for space critical
applications. Additionally, its low power consumption of 0.16 mA at a 7
samples-per-second rate, accuracy of +/- 2.0 degrees and noise density of 2.0
mG at 16 Gauss have made it a product of choice for mobile phone/tablet
suppliers. It is priced at a level that is extremely cost-competitive with
other devices that do not come close to its level of performance.

Richard Comerford, Electronic Products Test/Measurement and Sensors editor,
said, "Our team of four senior editors received approximately 300 applications
for the 2012 POYs. In addition, we reviewed the hundreds of products we deemed
exceptional that appeared in our electronic and monthly printed publication
during 2012. We evaluated all of them according to very specific and strict
criteria, looking for a significant advancement in a technology or its
application, ground-breaking innovation, and a substantial achievement in
price/performance over competitive solutions.MEMSIC's MMC3316xMT three-axis
magnetic sensor excelled in all of these criteria. One of only 17 products to
receive a POY award in 2012, it demonstrated where engineering is headed in
the future. More importantly, this is the second consecutive year MEMSIC has
won the award.In the history of this competition, which has been held for 37
years, it's extremely rare for an entrepreneurial company such as MEMSIC to
receive such recognition."

John Newton, MEMSIC's Vice President of Marketing said, "The three-axis
MMC3316xMT magnetic sensor is the industry's highest performance device in
terms of noise and ultimately heading accuracy. This is a direct result of the
company's strategic decision several years ago to pursue Anisotropic
Magneto-Resistive (AMR) technology, which has historically been used in higher
performance industrial and avionics applications. MEMSIC optimized the
technology and is the first supplier to bring the cost of AMR down to price
levels where it can compete in the mobile consumer market.Compared with
low-cost, lower-performance Hall sensors, the MMC3316xMT delivers 5x lower
noise, and 3x lower power consumption, at comparable or better price
points.We are very excited about this product and it is gratifying to receive
this recognition by the highly credentialed Electronic Products editorial

Safe Harbor Statement

Statements included in this press release that are not historical in nature
are forward-looking statements made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995.Such statements are
based upon the current beliefs and expectations of the company's management
and are subject to significant risks and uncertainties.Actual results may
differ materially from those set forth in the forward-looking statements for
reasons identified under the heading "Risk Factors" in the company's most
recent annual report on Form 10-K and other periodic reports filed with the
Securities and Exchange Commission. The forward-looking statements contained
in this press release are made as of the date hereof, and the company does not
undertake any obligation to update any forward-looking statements, whether as
a result of future events, new information or otherwise.


Headquartered in Andover, Massachusetts, MEMSIC, Inc. provides advanced
semiconductor sensor and system solutions based on integrated
micro-electromechanical systems (MEMS) technology and mixed signal circuit
design. MEMSIC's unique and proprietary approach combines leading-edge sensor
technologies, such as magnetic sensors and accelerometers, with mixed signal
processing circuitry to produce reliable, high-quality, cost-effective
solutions for automotive, consumer and industrial markets.

CONTACT: Mr. John Newton
         Vice President Marketing
         MEMSIC, Inc.
         One Tech Drive Suite 325
         Andover, MA 01810
         Tel: 978-738-0900
Press spacebar to pause and continue. Press esc to stop.