Federated Media Publishing Surpasses Yahoo!, AOL and Microsoft in Audience Reach

  Federated Media Publishing Surpasses Yahoo!, AOL and Microsoft in Audience
  Reach

 With 193 Million Monthly Uniques, the Federated Media Publisher Network Now
                      Ranks #3 in Latest comScore Report

Business Wire

SAN FRANCISCO -- January 18, 2013

Federated Media Publishing, the conversational marketing pioneer and champion
of content that fuels the social web, today announced that it has been named
the third largest U.S. ad network and the fourth largest network in the entire
Display Ad Ecosystem, according to comScore’s December 2012 report. The
Federated Media Publisher Network now includes 193,000,000 U.S. monthly unique
visitors, which represents over 87% of internet users across the U.S.

With one of the largest owned and operated real-time ad exchanges in the
world, Federated Media now sees over one billion ad impression opportunities
per day. To more efficiently connect publisher content and audiences with top
marketers and advertisers, Federated Media has developed sophisticated
segmentation capabilities including page-level site categorization,
conversation targeting, and advanced private marketplace development.

A long-time advocate of online publishers, Federated Media’s growth and
comScore ranking is a testament to the vibrancy and engagement of the
independent web. With over 150,000 sites in Federated Media’s ad exchange
including more than 1,200 new sites over the past three months, the Federated
Media Publisher Network continues to grow at a remarkable pace.

Quotes:

“With a fast-growing network, we have continued to increase our comScore
ranking over the past couple of months and are thrilled that we now represent
one of the largest networks in the entire Display Ad Ecosystem,” said Deanna
Brown, chief executive officer at Federated Media Publishing. “With this news,
Federated Media now rivals some of the biggest names in the industry, helping
us to quickly turn into a ‘must-buy’ for brands and agencies alike.”

“Spend on programmatic and real-time media buying is growing faster than any
segment in online advertising. We're one of the only solutions with such a
massive reach and scale network coupled with rock-solid segmentation and brand
safety filters,” said Walter Knapp, EVP and GM of Media at Federated Media
Publishing. “We are laser focused on being a true partner to publishers which
has allowed us to grow our network exponentially by offering a full spectrum
of advertising services,audienceanalytics, and reader engagement tools.”

About Federated Media Publishing

Federated Media Publishing powers the Independent Web. We believe that the
majority of meaningful engagements across digital media occur via high-quality
independent sites and services. These sites leverage top digital talent to
attract influential audiences who together create meaningful dialogue. Brands
benefit from improved loyalty and increased sales when they become part of
this authentic experience. Learn more at www.federatedmedia.net.

Contact:

Federated Media Publishing
Sonya Caprio, 720-266-5193
VP of Marketing
sonya@federatedmedia.net
 
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