Mayor Ed Lee Announces Open Data Partnership With Yelp To Offer Restaurant Health Inspection Scores To Improve Public Health,

  Mayor Ed Lee Announces Open Data Partnership With Yelp To Offer Restaurant
       Health Inspection Scores To Improve Public Health, Transparency

San Francisco Works with Yelp to Create New National Specification Standard
for any City to Share Restaurant Inspection Scores on its Site

PR Newswire

WASHINGTON, Jan. 17, 2013

WASHINGTON, Jan. 17, 2013 /PRNewswire/ -- Today Mayor Edwin M. Lee, Chairman
of the US Conference of Mayors Technology and Innovation Task Force, and Yelp
CEO and Co-founder Jeremy Stoppelman announced the initial integration of
city-provided restaurant health score information on the site that connects
people with great local businesses. San Francisco will lead the charge on this
innovative effort to make valuable government data more easily accessible to
the public; New York City restaurant grades will also be added as business
attributes in the weeks ahead.

(Logo: http://photos.prnewswire.com/prnh/20050511/SFW134LOGO)

Working with the technology departments of San Francisco and New York, Yelp's
engineering team designed the Local Inspector Value-entry Specification
(LIVES) which enables local municipalities to accurately upload restaurant
health inspection scores to Yelp's database. Consumers in SF and NYC will be
the first to benefit from this partnership upon the full rollout in the weeks
ahead. Philadelphia is also expected to participate along with other
municipalities that adopt the new specification.

"This new partnership with Yelp to offer restaurant health inspection scores
on its site is another significant step in the Open Data movement," said Mayor
Lee. "By making often hard-to-find government information more widely
available to innovative companies like Yelp, we can make government more
transparent and improve public health outcomes for our residents through the
power of technology."

"Increasing the transparency and accessibility of important public information
is another example of how San Francisco, New York and other municipalities are
leading the charge in bettering citizens lives by fostering innovation," said
Jeremy Stoppelman, CEO and Co-founder of Yelp. "It's exciting to be a part of
an important initiative to disseminate valuable health department information
to the 84 million unique visitors that turn to Yelp each month on average."

According to a study in the Journal of Environmental Health^1 (March 2005),
Los Angeles County's decision to require restaurants to display hygiene grade
cards on their entrances led to a 13 percent decrease in hospitalizations due
to food borne illness. The study also demonstrated that the mandatory public
display of these health grades improved the overall average score of
restaurants in Los Angeles by incentivizing improved best practices across the
local industry. As a leading website and app for dining decisions, Yelp's open
data initiative LIVES stands to empower consumers and improve the quality of
life within the cities that participate in the program.

Details about and screenshots of the LIVES implementation can be found at
yelp.com/healthscores.

About Yelp

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was
founded in San Francisco in July 2004. Since then, Yelp communities have taken
root in major metros across the US, Canada, UK, Ireland, France, Germany,
Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia,
Sweden, Denmark, Norway, Finland, Singapore and Poland. Yelp had a monthly
average of 84 million unique visitors in Q3 2012^2. By the end of Q3 2012,
Yelpers had written more than 33 million rich, local reviews, making Yelp the
leading local guide for real word-of-mouth on everything from boutiques and
mechanics to restaurants and dentists. Yelp's mobile application was used on
8.2 million unique mobile devices on a monthly average basis during Q3 2012.

^1 Source: Journal of Environmental
Health,http://kuafu.umd.edu/~ginger/research/JEH-final.pdf

^2 Source: Google Analytics

Examples of LIVES implementation:
http://www.yelp.com/biz/cocobang-san-francisco
http://www.yelp.com/biz/delessio-market-and-bakery-san-francisco-2
http://www.yelp.com/biz/eats-san-francisco

Media contacts:

Christine Falvey
Mayor's Office of Communications
christine.falvey@sfgov.org
415-554-6131

Stephanie Ichinose
Yelp, Inc
stephanie@yelp.com
415-908-3679

SOURCE Yelp