Dove® Hair Care Celebrates Color At Park City's Film Festival

        Dove® Hair Care Celebrates Color At Park City's Film Festival

Launches NEW Color Care Collection with Video Short and Pop Up Salon

PR Newswire

ENGLEWOOD CLIFFS, N.J., Jan. 17, 2013

ENGLEWOOD CLIFFS, N.J., Jan. 17, 2013 /PRNewswire/ -- Color can be magical in
making the ordinary seem extraordinary. It has the power to express feelings,
describe smells and illustrate textures. Some say yellow conjures images of
sunshine beating down on their face, while others say blue evokes the feeling
of diving into cool blue water. Dove® Hair is premiering a new video short
that celebrates the many meanings of color at the Dove® Color Care Salon this
weekend. The salon, part of the Talent Resources Gifting Suite open January
18-20, 2013, brings color to the winter white landscape of Park City's
premiere film festival and marks the launch of the NEW Dove® Color Care
collection that keeps colored hair vibrant for up to eight weeks*.

To view the multimedia assets associated with this release, please click:

"Just like films have the power to enthuse viewers with their vibrant and
colorful storytelling, the Dove® Color Care collection inspires women to
experience the vibrant feeling of color," said David Rubin, Director, Unilever
Hair Care. "This makes the Park City film festival the ideal backdrop for
introducing women to our new Dove® Color Care collection and video short."

Feeling is Believing
At the Dove® Color Care Salon, women will receive a nourishing wash and blow
dry with new Dove® Color Care products. Celebrity stylist Matt Fugate will be
on-hand offering expert hair services and tips for maintaining vibrant and
luminous color. Women will also be able to have fun adding a pop of vibrant
color to their hair with clip-on colored hair pieces.

Attendees will get a first-look at the Dove® Color Care video short, a
60-second commercial, that chronicles real woman Kate Crofts as she describes
what different colors represent to her and how these make her feel. Kate
explains how changing her hair color brings out various sides of her
personality and how the feeling of freshly-colored hair can make even normal
things seem more vibrant. Blind since birth, Kate's inspirational narrative is
filmed among vivid scenery to show how she experiences color. It will begin
running online later this month.

Experiencing Vibrancy at Home
Women not in Park City this weekend can still participate. Whether a radiant
red, buttery blonde, bold brunette or other hue, there are several ways women
across the country can experience Dove® Color Care including:

  oFollowing @Dove to get information on daily giveaways and real-time salon
    updates between January 18-20, 2013 using #dovecolor
  oWatching Kate Crofts in the new Dove® Color Care video short on and then sharing what color means to them
  oChecking out behind-the-scenes photos from the Dove® Color Care Salon and
    product tips on

Keep the Color Vibrant, Keep the Feeling
Dove® Hair is committed to providing advanced hair care solutions to deeply
nourish and replenish hair experiencing dryness and damage. Winter weather can
take a toll on colored hair, making it appear dull and not as vibrant. The key
to keeping that "just-colored" feeling this season is nourished hair and the
Dove® Color Care collection keeps color vibrant for up to 8 weeks*, leaving
hair luminous, soft and strong.

Dove® Color Care products contain a unique combination of ingredients designed
to nourish and repair hair to help maintain beautiful looking color. Fiber
Actives** in the formula penetrate deep inside the colored hair strand to
reconstruct damaged proteins, while Micromoisture Serum nourishes the outside
cuticle layer leaving hair luminous, soft and strong. The Dove® Color Care
collection is comprised of four products available in food, drug, club and
mass retailers: Dove® Color Shampoo, Dove® Color Care Conditioner, Dove® Color
Care Daily Treatment Conditioner, Dove® Color Care Leave on Conditioner.

About Dove
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide.
One in every three households uses a Dove product, which includes beauty bars,
body washes, face care, anti-perspirant/deodorants, body mists, hair care and
styling aids. Dove Men+Care™ is the newest range of products from Dove,
developed specially for men. Dove is available nationwide in food, drug and
mass outlet stores.

About Unilever North America
Unilever is one of the world's leading suppliers of fast moving consumer goods
with strong operations in more than 100 countries and sales in 180. With
products that are used over two billion times a day around the world, we work
to create a better future every day andhelp people feel good, look good and
get more out of life with brands and services that are good for them and good
for others. In the United States and Canada the portfolio includes brand
icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Consort
For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor,
Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr,
Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise,
Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave,
tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names
are registered trademarks of the Unilever Group of Companies. Dedicated to
serving consumers and the communities where we live, work and play, Unilever
employs more than 13,000 people across North America – generating over $9
billion in sales in 2011. For more information, visit or

*Shampoo and Conditioner or Shampoo and Daily Treatment Conditioner systems
vs. non-conditioning shampoo
**Fiber Actives found only in the Shampoo, Conditioner and Daily Treatment


Jessica Axelrod/Edelman

Stacie Bright/Unilever

SOURCE Unilever

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