Exciting New Partnerships for the National Reading Campaign

Exciting New Partnerships for the National Reading Campaign 
TORONTO, ONTARIO -- (Marketwire) -- 01/17/13 -- We are pleased to
announce that TD Bank Group and the Canada Council for the Arts /
Conseil des arts du Canada have each made major funding commitments
to the National Reading Campaign. 
The Canada Council for the Arts is our public engagement partner and
will be contributing a total of $ 360,000 over three years, to
support the 'What did you read today?' campaign and initiatives
including an interactive website to host the Canadian reading
As our lead sponsor, TD will be contributing $200,000 this year, with
a special focus on our children's and aboriginal initiatives. 
NRC Chair Patsy Aldana commented, "We are thrilled to have such
prestigious partners as we work to create, sustain, and grow a
society in which each Canadian has an equal opportunity to become and
remain a lifelong reader. The Board of Directors of the National
Reading Campaign is grateful to TD and the Canada Council for their
recognition of the importance of this work and their willingness to
make such significant contributions to the campaign." 
"The National Reading Campaign is a natural partner for the Canada
Council, because connecting the public to the arts is at the core of
what we do," said the Director and CEO of the Canada Council for the
Arts, Robert Sirman. "Every Canadian should have access to the
pleasures of reading and the expanded horizons that books provide." 
"Children's literacy plays an important role in educating and
inspiring young minds," says Frank McKenna, TD Bank Group's Deputy
Chair and Literacy Champion. "We are proud to be involved with the
National Reading Campaign. Like TD, this initiative believes everyone
should have access to reading as well as the opportunity to develop a
love for learning." 
About the National Reading Campaign: 
Reading is essential to the quality of our lives and to our ability
to take our place as citizens in a democracy. Over the past four
years, hundreds of Canadians: readers, educators, librarians,
publishers, parents, and writers from every part of the country have
worked together to create a National Reading Plan. The National
Reading Plan addresses ways to ensure that each of us - regardless of
age, background, income level, level of education, or location - has
access to reading of all kinds and in all platforms. The National
Reading Campaign will work to put this exciting and challenging plan
into place from coast to coast. Because when Canada reads, Canada
The National Reading Campaign will undertake these projects in the
coming year: 

--  Reading and Aboriginal Children 
--  Weekly Canadian Children's Book Reviews 
--  Enhanced interactive website connecting Canada's readers with each other
--  Baseline survey of reading attitudes 
--  National Book Count 
--  Monitoring joy of reading in Canadian schools 
--  New Canadians project, "Join Us: CanLit for New Canadians" 
--  "What did you read today?" Public Awareness Campaign

The National Reading Campaign is endorsed by the following

--  Alberta Teachers' Association 
--  Association of Canadian Deans of Education 
--  Association of Canadian Publishers 
--  L'association des ecrivains quebecois pour la jeunesse (AEQJ) 
--  Atlantic Provinces Library Association 
--  Canadian Children's Book Centre 
--  Canadian Publishers' Council 
--  Canadian School Boards Association 
--  Canadian Society of Children's Authors, Illustrators and Performers 
--  Canadian Urban Libraries Council 
--  Council of Ontario Universities 
--  Children's Writers & Illustrators of British Columbia Society 
--  First Book Canada 
--  International Festival of Authors 
--  Mosaic 
--  Professional Writers Association of Canada 
--  Regroupement des editeurs canadiens-francais 
--  Word on the Street Canada 
--  Writers' Trust of Canada 
--  Writers' Union of Canada

About the Canada Council for the Arts 
The Canada Council for the Arts is Canada's national arts funder. Its
grants to artists and organizations contribute to a vibrant arts
scene in Canada. Its awards celebrate creativity by recognizing
exceptional Canadians in the arts, humanities and sciences. The
Canada Council Art Bank is a national collection of over 17,000
Canadian contemporary artworks - all accessible to the public through
rental, loan and outreach programs. The Canadian Commission for
UNESCO operates under the general authority of the Canada Council. 
TD Community Giving 
TD Bank Group invests in communities in order to effect positive
change in the places where it operates and where its clients and
employees live and work. In 2012, TD donated over $65 million to
support community organizations in Canada, the United States and the
United Kingdom. In Canada, TD focuses on education and financial
literacy, creating opportunities for young people and the
environment. For further information, please visit
National Reading Campaign
Sarah Cooper
National Reading Campaign
110 Spadina Ave, Suite 801,
Toronto, ON, M5V 2K4
Canada Council for the Arts
Mireille Allaire
Public relations officer
613-566-4414 or 1-800-263-5588, ext. 4523
TD Bank Group
Tashlin Hirani
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