ImpulseSave Releases Google Chrome E-commerce Plug-in

            ImpulseSave Releases Google Chrome E-commerce Plug-in

Facilitates Impulse Saving While Shopping Online

PR Newswire

BOSTON, Jan. 17, 2013

BOSTON, Jan.17, 2013 /PRNewswire/ --ImpulseSave, the personal finance
company that makes it as easy and fun to save money as spend it, today
launched an e-commerce plug-in for the Google Chrome™ web browser. The
ImpulseSave extension for Google Chrome lets you impulse save while shopping
online, without ever leaving the e-commerce site you're on. Estimates range
from 30 to 40% of all e-commerce purchases globally are impulse buys. Further,
10% of U.S. discretionary income is used for e-commerce retail purchases –
that's $194 billion last year alone.

"The sophistication with which marketers tempt us to spend our money has
become so optimized that it's created a totally unlevel playing field," said
Phil Fremont-Smith, co-founder and CEO of ImpulseSave. "Now through our new
browser plug-in which tempts you with your own goals and priorities - we're
actually providing a point of saving at every point of sale, and at every
point in-between."

And it's amazing just how fast these micro-savings add up. Through simple and
fun tools like their iPhone and Android apps and now their new browser
plug-in, ImpulseSave users are saving on average $3,000 a year, by simply
redirecting their money from things they don't really need toward the things
they really do. Whether saving for a trip, planning a wedding, or paying off
debt, ImpulseSave is a powerful tool that helps people actually reach their
financial goals, not just plan for them.

For ImpulseSave customers, the plug-in can be found in the Chrome Web Store:

About ImpulseSave
ImpulseSave is a personal finance company that is helping to redefine how
people approach spending and saving money. Through simple, easy-to-use web and
mobile interfaces, ImpulseSave has made saving money as impulsive and
instantly gratifying as spending it, enabling people to save thousands of
dollars a year. Consumers can access ImpulseSave via mobile app,, or a variety of other vehicles like Instagram and SMS.
ImpulseSave partners with Leader Bank, NA, for the interest bearing savings
account that's FDIC insured. To learn more about ImpulseSave and how to get
started, please visit

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Proposed Tweet: New tool from @ImpulseSavelets you savewhile shopping
onlineright fromthe checkout page

SOURCE ImpulseSave

Contact: Jan Jahosky, +1-407-331-4699,
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