Oracle's Consolidated Data Warehouse System Helps Turkcell

Oracle's Consolidated Data Warehouse System Helps Turkcell Accelerate
Reporting, and Save on Storage and Energy Costs 
Oracle Honors Turkcell's Ferhat Sengonul as Data Warehouse Leader of
the Year for EMEA 
REDWOOD SHORES, CA -- (Marketwire) -- 01/17/13 --  Oracle (NASDAQ:
News Facts  

--  Turkcell, the leading mobile communications and technology company in
    Turkey, managing more than 1.2 petabytes of data, successfully
    implemented a new data warehouse system that included Oracle Exadata
    Database Machines to achieve high performance and scalability.
--  Each day, Turkcell's communications network generates about 1.5
    billion call detail records (CDRs), the computer records containing
    details of every phone call that passes through the network. The CDRs,
    along with other business information, adds up to more than a petabyte
    of data.
--  Using Exadata at the core of its Data Warehouse system helped Turkcell
    drive significant increases in reporting speed -- a critical
    improvement for hundreds of business users who run more than 50,000
    reports each month to help track market trends, analyze finances, and
    refine business strategies. In the previous environment, it took about
    30 minutes to generate a typical report and as much as four hours or
    more for more complex analyses. Today, reports are running almost 10x
    faster and about 90 percent of all reports take less than five minutes
    to run.
--  By consolidating on Oracle Exadata, Turkcell shrank its floor space
    needs by 90 percent and reduced its energy consumption by 80 percent.
--  At Oracle OpenWorld San Francisco 2012, Ferhat Sengonul, Data
    Warehouse Manager, Turkcell was recognized as Data Warehouse Leader of
    the Year for this innovative data warehouse implementation that took
    just 10 weeks to deploy.
--  Ferhat Sengonul and his team at Turkcell are responsible for
    architecting and implementing Turkcell's Data Warehouse.
--  The award, one of several categories covered by the Oracle Excellence
    Awards, honors individuals who demonstrate excellent technical
    knowledge and innovative use of Oracle data warehouse technologies to
    the benefit of their business.
--  Oracle recognizes data warehouse leaders across Asia Pacif
ic, Europe,
    Middle East and Africa, Latin America / Caribbean, and North America.

Supporting Resources 

--  About Oracle Excellence Awards
--  Oracle Exadata Database Machine
--  Oracle Database 11g
--  Follow Oracle Database via Blog, Facebook and Twitter

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Contact Info 
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Joan Levy 
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