Oracle's Consolidated Data Warehouse System Helps Turkcell Accelerate
Reporting, and Save on Storage and Energy Costs
Oracle Honors Turkcell's Ferhat Sengonul as Data Warehouse Leader of
the Year for EMEA
REDWOOD SHORES, CA -- (Marketwire) -- 01/17/13 -- Oracle (NASDAQ:
-- Turkcell, the leading mobile communications and technology company in
Turkey, managing more than 1.2 petabytes of data, successfully
implemented a new data warehouse system that included Oracle Exadata
Database Machines to achieve high performance and scalability.
-- Each day, Turkcell's communications network generates about 1.5
billion call detail records (CDRs), the computer records containing
details of every phone call that passes through the network. The CDRs,
along with other business information, adds up to more than a petabyte
-- Using Exadata at the core of its Data Warehouse system helped Turkcell
drive significant increases in reporting speed -- a critical
improvement for hundreds of business users who run more than 50,000
reports each month to help track market trends, analyze finances, and
refine business strategies. In the previous environment, it took about
30 minutes to generate a typical report and as much as four hours or
more for more complex analyses. Today, reports are running almost 10x
faster and about 90 percent of all reports take less than five minutes
-- By consolidating on Oracle Exadata, Turkcell shrank its floor space
needs by 90 percent and reduced its energy consumption by 80 percent.
-- At Oracle OpenWorld San Francisco 2012, Ferhat Sengonul, Data
Warehouse Manager, Turkcell was recognized as Data Warehouse Leader of
the Year for this innovative data warehouse implementation that took
just 10 weeks to deploy.
-- Ferhat Sengonul and his team at Turkcell are responsible for
architecting and implementing Turkcell's Data Warehouse.
-- The award, one of several categories covered by the Oracle Excellence
Awards, honors individuals who demonstrate excellent technical
knowledge and innovative use of Oracle data warehouse technologies to
the benefit of their business.
-- Oracle recognizes data warehouse leaders across Asia Pacif
Middle East and Africa, Latin America / Caribbean, and North America.
-- About Oracle Excellence Awards
-- Oracle Exadata Database Machine
-- Oracle Database 11g
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