Apple’s Market Share will Peak at 22% in 2013 as Smartphones Dominate Global Handset Market, Says ABI Research

  Apple’s Market Share will Peak at 22% in 2013 as Smartphones Dominate Global
  Handset Market, Says ABI Research

Business Wire

OYSTER BAY, N.Y. -- January 17, 2013

Smartphone shipments will account for 50% of all handset shipments by 2014 and
become the largest handset segment in the world, according to the latest
market forecasts by market intelligence firm ABI Research. By 2018, 2.4
billion handset shipments with smartphones will account for 69% of all handset
shipments. LTE handsets will account for 35% of all handset shipments and 50%
of smartphone shipments in 2018.

“Barring an unlikely collapse in Samsung’s business, even Apple will be
chasing Samsung’s technology, software, and device leadership in 2013 through
the foreseeable future,” says senior analyst Michael Morgan. Since 2010
Samsung has grown its smartphone market share from 8% to over 30% in 2012;
meanwhile Apple’s market share is expected to peak in 2013 at 22%; remaining
flat through 2018. While Samsung’s rise has been on the back of Android, which
accounts for 90% of Samsung’s smartphone shipments, the future smartphone OS
landscape will likely be heavily influenced by the importance Samsung places
on the elements of its OS portfolio of Bada, Tizen, Windows Phone, and

Just as handset OEM focus has driven the success of the Android ecosystem, LTE
smartphones, and handsets will also experience a rapid increase in shipment
penetration as handset OEMs battle to keep their handsets relevant to mobile
operators. As LTE handsets commonly feature the latest in screen and
application processor technologies, LTE handsets will also benefit from the
demand of consumers looking to acquire a premium smartphone regardless of its
WWAN connectivity.

“With the successful launch of the iPhone 5 and competing LTE handsets from
other leading OEMs, LTE handsets will be found in the hands of many consumers
who do not even have access to LTE networks,” adds senior practice director
Jeff Orr. “Apple is demonstrating to the market that LTE is not the only
reason to buy a premium handset.”

While LTE will be the fastest-growing WWAN technology in history, the growth
in smartphone shipment penetration will be driven by the rapidly growing
low-cost smartphone segment. ABI Research forecasts that smartphones with
wholesale ASPs under $250 will account for 62% of smartphone shipments by

These findings are part of ABI Research’s Mobile Handset Markets
( Database, which
includes files detailing smartphone and mobile handset shipments, forecasts,
and market share.

ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit, or call +1.516.624.2500.


ABI Research
Christine Gallen, +1-516-624-2542
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