MONTREAL, Jan. 17, 2013 /CNW Telbec/ -
Grévin: A long history…
In 1882, when television was nothing more than a utopian dream in Jules
Verne's visionary mind and the first photographs had only just started
appearing in the press, French journalist and Le Gaulois founder Arthur Meyer
came up with the idea of creating a place where the public could see
three-dimensional representations of the people in his newspaper's headlines.
For artistic input, he called upon renowned caricaturist and sculptor Alfred
Grévin, whose name the project would eventually bear. Located on the
Boulevard Montmartre in the heart of Paris, the Grévin wax museum was an
immediate hit with the public.
Today, some 130 years later, Grévin wows over 800,000 visitors every year.
This undeniably popular tourist attraction has been part of La Compagnie des
Alpes (CDA) group since 2001.
…and a bright future in Montreal Montreal was the natural choice for
Grévin's first foray into expanding its brand internationally. Bringing
together know-how and expertise from both sides of the Atlantic inevitably led
to the emergence of bold new innovations and the development of a
one-of-a-kind venue showcasing the best of the Grévin brand for visitors from
across North America and around the world.
By picking the Montreal Eaton Centre as its new home, Grévin will be putting
down roots in the heart of the city's downtown core, in a prime location
easily accessible all year round, on Canada's most iconic commercial
thoroughfare. Some 28 million people visit the Montreal Eaton Centre every
Talented professionals from France and Quebec
Grévin sought out the crème de la crème from France and Quebec for this
undertaking, among them Dick Walsh, Julien Bertévas (CDA Production), Moment
Factory, Patrice Peyrieras, De Pinxi, Dushow and Europea. Each was selected
for their experience and leadership in their respective fields, both within
and outside their borders, and given a shared mission to craft a truly unique
destination of fun and discovery.
The art of make-believe
Grévin excels at creating uncannily life-like replicas of well-known
personalities. Dozens of artists, sculptors, moulders, seamstresses, make-up
artists, wigmakers and hairstylists pool their talents and devote months of
painstaking effort to bring each figure to life in Grévin's Paris studios.
Every last detail is captured and re-created to perfection, resulting in the
ultimate "double take" experience and a fascinating exploration of the art of
A total of 120 homegrown and international celebrities from today and
yesterday, set against elaborate decors and featuring an array of interactive
and sensory experiences, will inspire wonder and delight during these
unexpected encounters at Grévin - in this world where imagination and reality
Grévin Montréal - Quebec's newest entertainment and tourist attraction -
will celebrate its Grand Opening on April 19, 2013.
About La Compagnie des Alpes
A major player in the European leisure industry, La Compagnie des Alpes is
committed to developing unique recreational experiences adapted to various
generations, lifestyles and cultural backgrounds, by capitalizing on the
strength of its brands, which it adapts to each of the markets it serves. The
company operates 25 leisure sites, including 11 top ski resorts in the Alps
(Tignes, Val d'Isère, Les Arcs, La Plagne, Les Menuires, Les 2Alpes,
Méribel, Chamonix, etc.) and 14 European amusement parks (Parc Astérix,
Grévin, Walibi, Futuroscope, etc.) in France, the Netherlands, Belgium and
Germany. CDA also holds a stake in four ski facilities and seven amusement
parks in France, Switzerland and Belgium and is growing its global presence in
both sectors through various project assistance and management agreements.
During the fiscal year ended September 30, 2012, close to 23million people
had visited a CDA venue. This translated into consolidated sales of €678
million and an attributable net profit of €28 million.
Media relations: le bureau de Francine Chaloult Inc. 514-487-6547
/firstname.lastname@example.org Honorine Youmbissi, Director of
Communications, Grévin Montréal 514-919-3318
/Honorine.Youmbissi@grevin.com Media relations - Grévin Paris: Véronique
SOURCE: Musée Grévin
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-0- Jan/17/2013 23:00 GMT
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