Cision to Work With Social Content Expert Jay Baer to Promote Innovation and Best Practices in Content Marketing

Cision to Work With Social Content Expert Jay Baer to Promote Innovation and
Best Practices in Content Marketing

CHICAGO, Jan. 17, 2013 (GLOBE NEWSWIRE) -- Cision, the leading provider of
cloud-based PR software, services and tools for the marketing and public
relations industry, today announced an agreement with social media and content
expert Jay Baer to work together to promote emerging best practices and
innovation in the field of content marketing.

Baer, founder and president of Convince & Convert and an author, strategist
and investor, is among the industry's premier thought leaders in social media
and content marketing.

Fast Company named him one of America's top social media consultants and the
Content Marketing Institute ranked the Convince & Convert blog the No. 1
content marketing resource in the U.S. Over the course of his career, Baer has
consulted with over 700 companies, and he speaks before over 75 industry
groups every year. He is the co-author of The NOW Revolution.

With the agreement, Baer will help develop and co-host Cision webinars that
focus on emerging trends and best practices in content marketing. The topics
are designed to help communicators better manage their brand's reputations and
tell their company's stories by creating, curating, optimizing and amplifying
online content. Cision also will contribute research and insights to the
Convince & Convert blog.

"We're witnessing two revolutions," said Heidi Sullivan, Cision's Senior Vice
President, Digital Content. "One is about how people find, consume and share
content. The other is in how marketers and PR pros are producing an ongoing
stream of valuable content optimized specifically for each of their key
audiences. Jay's experience, creativity and perspective will help our
audiences meet that challenge. We're thrilled to work with him."

"The worlds of social media, content marketing, and media relations are
converging in unprecedented ways," Baer said. "I'm eager to work with Cision
to help bring new ideas and best practices to their customers throughout North

"Content marketing has refocused the marketing mix," said Peter Granat, Chief
Executive Officer of Cision North America. "By collaborating with a leader
like Jay, Cision offers communicators expert knowledge that helps them become
effective content marketers, tell their stories most effectively, and
strengthen their brands."

About Cision

Cision is the leading provider of software, services and tools to the public
relations and marketing industry. Marketing and PR professionals use our
products to help manage all aspects of their brands – from identifying key
media and influencers to connecting with audiences; monitoring traditional and
social media; and analyzing outcomes. Journalists, bloggers, and other
influencers use Cision's tools to research story ideas, track trends, and
maintain their public profiles. Cision is present in Europe, North America and
Asia, has partners in over 125 countries and is quoted on the Nordic Exchange
with revenue of SEK 1.0 billion in 2011. For more information, visit

For More Information:

Andrée Beckham
Vice President, Marketing & Public Relations

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