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Kia Canada announces brand sponsorship with Radio-Canada's hit police drama, "19-2", at Montreal International Auto Show


Kia Canada announces brand sponsorship with Radio-Canada's hit police drama, "19-2", at Montreal International Auto Show


    --  Kia becomes the exclusive automotive sponsor for the hit French
        Canadian television program
    --  Main characters become associated with distinctive Kia vehicles

MONTREAL, Jan. 17, 2013 /CNW/ - Kia Canada Inc. announced their partnership 
with the second season of "19-2", a 12-time Gemini respected Radio-Canada 
French network's police drama series, at the Montreal International Auto Show 
taking place at the Palais des congrès de Montréal. Kia supports the show by 
providing key vehicles, such as the award-winning Optima and Optima Hybrid 
mid-size sedans, Sorento Sport Utility Vehicle (SUV), Sportage Compact Utility 
Vehicle (CUV), Rio sub-compact and Soul Urban Utility Vehicle.

"Kia Canada is pleased to be associated with the renowned and popular police 
drama, '19-2', in French Canada," said Robert Staffieri, Director of 
Marketing, Kia Canada Inc. "Our award-winning product portfolio serves to 
compliment the high-level of quality entertainment that the show provides and 
conveys Kia's design-oriented vehicle line up."

"For over twenty years, brand sponsorship has contributed greatly to the 
production of our most ambitious and popular drama series. However, this kind 
of subtle advertising must be coherent with the nature of the series in the 
respect of viewers and artists alike. This is precisely what is accomplished 
in this partnership, as Kia vehicles are perfectly suited to our fast paced 
police drama series," said Jean Mongeau, General Manager, Revenue Group, 
Radio-Canada.

Kia decided to announce this partnership as a special feature to their press 
conference at the Montreal International Auto Show. Some of the members of  
the "19-2" cast swooped into the Kia display and provided an extraordinary 
sense of urgency to the well-suited sponsorship.

Kia Canada's entire product portfolio can be seen in person on display at Kia 
Canada's Montreal International Auto Show pavilion from January 18 - 27, 2013, 
at the Palais des congrès de Montreal, level 7.

About Kia Canada Inc.:

Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality 
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation 
(KMC) which was founded in 1999 and sells and services high quality, class 
leading vehicles like the Soul, Forte, Optima and Sorento through a network of 
180 dealers nationwide. Kia Canada Inc. employs 161 people in its Mississauga, 
Ontario headquarters and four regional offices across Canada, with an all-new 
state-of-the-art facility to open in Montreal shortly. Kia's brand slogan "The 
Power to Surprise" represents the company's global commitment to surprise the 
world by providing exciting & inspiring experiences that go beyond 
expectations.

About CBC/Radio-Canada:

CBC/Radio-Canada is Canada's national public broadcaster and one of its 
largest cultural institutions. The Corporation is a leader in reaching 
Canadians on new platforms and delivers a comprehensive range of radio, 
television, Internet, and satellite-based services. Deeply rooted in the 
regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse 
regional and cultural perspectives in English, French and eight Aboriginal 
languages.

Cathy Laroche  Public Relations Manager  Kia Canada Inc.  T: 514.554.6415 
C: 514.554.0843 E: claroche@kia.ca  Daniel Ponzini  Public Relations and 
Events Coordinator  Kia Canada Inc.  T: 905.755.6414 C: 647.462.8986 
E: dponzini@kia.ca

Marc Pichette Director, Communications and Branding  Radio-Canada T: 
514.597.4140 E: marc.pichette@radio-canada.ca

SOURCE: KIA Canada Inc.

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/January2013/17/c6655.html

CO: KIA Canada Inc.
ST: Quebec
NI: AUT SHOW 

-0- Jan/17/2013 15:05 GMT

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