Kia Canada announces brand sponsorship with Radio-Canada's hit police drama,
"19-2", at Montreal International Auto Show
-- Kia becomes the exclusive automotive sponsor for the hit French
Canadian television program
-- Main characters become associated with distinctive Kia vehicles
MONTREAL, Jan. 17, 2013 /CNW/ - Kia Canada Inc. announced their partnership
with the second season of "19-2", a 12-time Gemini respected Radio-Canada
French network's police drama series, at the Montreal International Auto Show
taking place at the Palais des congrès de Montréal. Kia supports the show by
providing key vehicles, such as the award-winning Optima and Optima Hybrid
mid-size sedans, Sorento Sport Utility Vehicle (SUV), Sportage Compact Utility
Vehicle (CUV), Rio sub-compact and Soul Urban Utility Vehicle.
"Kia Canada is pleased to be associated with the renowned and popular police
drama, '19-2', in French Canada," said Robert Staffieri, Director of
Marketing, Kia Canada Inc. "Our award-winning product portfolio serves to
compliment the high-level of quality entertainment that the show provides and
conveys Kia's design-oriented vehicle line up."
"For over twenty years, brand sponsorship has contributed greatly to the
production of our most ambitious and popular drama series. However, this kind
of subtle advertising must be coherent with the nature of the series in the
respect of viewers and artists alike. This is precisely what is accomplished
in this partnership, as Kia vehicles are perfectly suited to our fast paced
police drama series," said Jean Mongeau, General Manager, Revenue Group,
Kia decided to announce this partnership as a special feature to their press
conference at the Montreal International Auto Show. Some of the members of
the "19-2" cast swooped into the Kia display and provided an extraordinary
sense of urgency to the well-suited sponsorship.
Kia Canada's entire product portfolio can be seen in person on display at Kia
Canada's Montreal International Auto Show pavilion from January 18 - 27, 2013,
at the Palais des congrès de Montreal, level 7.
About Kia Canada Inc.:
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality
vehicles for the young-at-heart is a subsidiary of Kia Motors Corporation
(KMC) which was founded in 1999 and sells and services high quality, class
leading vehicles like the Soul, Forte, Optima and Sorento through a network of
180 dealers nationwide. Kia Canada Inc. employs 161 people in its Mississauga,
Ontario headquarters and four regional offices across Canada, with an all-new
state-of-the-art facility to open in Montreal shortly. Kia's brand slogan "The
Power to Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in the
regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse
regional and cultural perspectives in English, French and eight Aboriginal
Cathy Laroche Public Relations Manager Kia Canada Inc. T:514.554.6415
C:514.554.0843 E:email@example.com Daniel Ponzini Public Relations and
Events Coordinator Kia Canada Inc. T:905.755.6414 C:647.462.8986
Marc Pichette Director, Communications and Branding Radio-Canada T:
SOURCE: KIA Canada Inc.
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CO: KIA Canada Inc.
NI: AUT SHOW
-0- Jan/17/2013 15:05 GMT
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