Jamba Juice to Enter Missouri and Kansas with Franchise Development Agreement

  Jamba Juice to Enter Missouri and Kansas with Franchise Development
  Agreement

  ShowMe Smoothie, LLC Signs Exclusive Development Agreement for Fifteen New
Jamba Juice Stores with Additional Development Rights for JambaGo and Smoothie
                               Station Formats

Business Wire

EMERYVILLE, Calif. -- January 17, 2013

Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand,
announced today that the company has entered into an exclusive franchise
development agreement with ShowMe Smoothie, LLC, to develop 15 Jamba Juice®
stores within Missouri and Kansas over the next nine years.

ShowMe Smoothie, LLC, is an investor group led by David A. Peacock, former
President of Anheuser-Busch InBev subsidiary, Anheuser-Busch, from 2008
through 2012. Sportscaster Joe Buck and St. Louis University's Billiken Hall
of Fame member Scott Highmark are also among the investors involved in the
venture.

“We’re thrilled to be working with ShowMe Smoothie to bring Jamba Juice to
Missouri and Kansas. This agreement will take advantage of all the growth
formats in our portfolio to give Dave and his team the opportunity to develop
the Jamba® brand across both states,” stated James D. White, chairman,
president and CEO of Jamba Juice Company.

“We are incredibly fortunate to have an opportunity to be a part of the Jamba
Juice growth story in helping to expand the brand to America’s heartland,”
stated David A. Peacock, a principal member of ShowMe Smoothie, LLC. “Jamba is
recognized around the globe as a leader in health and wellness; our goal is to
bring that authenticity to St. Louis area consumers and beyond, establishing
Jamba as the primary choice when they look for a healthy meal or snack.”

ShowMe Smoothie, LLC, will also serve as a Master Area Representative within
the Missouri and Kansas markets for the sale and installation of JambaGo®
units, as well as non-traditional “smoothie station” formats.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of October 2, 2012, there were 788 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at
1-866-4R-FRUIT (473-7848).

Contact:

ICR
Matthew Lindberg, 203-682-8214
Matthew.Lindberg@icrinc.com