China Gerui Advanced Materials Group Limited Appoints Grayling as Global
Communications Advisory Firm
ZHENGZHOU, China, Jan. 17, 2013
ZHENGZHOU, China, Jan. 17, 2013 /PRNewswire/-- China Gerui Advanced Materials
Group Limited (NASDAQ: CHOP) ("China Gerui," or the "Company"), a leading high
precision, cold-rolled steel producer in China, today announced it has engaged
Grayling, a leading international strategic communications advisory firm, to
develop and implement a comprehensive communications program to strategically
position and elevate the visibility of the Company amongst the investment
community, key media, customers, suppliers and potential business partners.
"We are pleased to be working with Grayling, an award-winning global
communications firm, to strengthen and expand our corporate and financial
communication activities.Enhancing our global communications directly
supports the evolution of our strategy as we continue to expand China Gerui's
brand in new markets and value-added materials applications," commented Mr.
Mingwang Lu, Chairman and Chief Executive Officer. "Grayling's global presence
and local market expertise in emerging markets will enable China Gerui to
bring enhanced leverage and momentum to the Company's strategic activities
among key audiences and ultimately reinforce our commitment to building
long-term shareholder value as a leading producer of precision metal products
for China and beyond."
"We are delighted to have been selected by China Gerui to help increase the
understanding of the Company's strategies and enrich its investor relations
and public relations programs," stated Erik Knettel, Senior Managing Director
of Grayling. "As a high value-added, precision steel processor with customers
in a number of growth-oriented, consumption driven industries in China, China
Gerui is well positioned to benefit from China's continuing economic growth
and servicing the demand of new markets. The Grayling team is excited to
partner with China Gerui in order to raise the visibility and support the
implementation of the Company's evolving strategies for future growth through
a broader scope of communications services that will target the institutional
and retail investment community, relevant media and trade publications as well
as potential customers and business partners."
Grayling is a leading international strategic communications advisory firm
focused in the areas of investor relations, public relations, government
relations, and events consultancy with specialist services including CSR,
environment and sustainability and digital. Grayling has 70 offices in more
than 40 countries across the United States, Western and Eastern Europe, Africa
and Asia Pacific.
About China Gerui Advanced Materials Group Limited
China Gerui Advanced Materials Group Limited is a leading niche and high
value-added steel processing company in China. The Company produces high-end,
high-precision, ultra-thin, high-strength, cold-rolled steel products that are
characterized by stringent performance and specification requirements that
mandate a high degree of manufacturing and engineering expertise. China
Gerui's products are not standardized commodity products. Instead, they are
tailored to customers' requirements and subsequently incorporated into
products manufactured for various applications. The Company sells its products
to domestic Chinese customers in a diverse range of industries, including the
food and industrial packaging, construction and household decorations
materials, electrical appliances, and telecommunications wires and cables. For
more information, please visit http://www.geruigroup.com.
Company Contact: Investor Relations
Email: Vivian Chen Kevin Theiss
Website: Managing Director Account Director
Phone: 646-284-9427 Phone: 646-284-9409
SOURCE China Gerui Advanced Materials Group Limited
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