McDonald's Launches New Global Packaging Designs
Bags and Cups to Feature QR Codes Providing Access to Finding
OAK BROOK, IL -- (Marketwire) -- 01/17/13 -- McDonald's (NYSE: MCD)
is unveiling new packaging designs on all carry-out bags and fountain
beverage cups with QR codes. This initiative is the latest step in
the company's ongoing commitment to provide consumers with
information to help them make informed choices. The launch begins
this week in the U.S. and will continue rolling out worldwide through
2013, with the text being translated into 18 different languages.
As a company that has provided nutrition information for more than 30
years to its customers, the new packaging is designed to communicate
brand stories in an engaging and modern way. A blend of text,
illustrations and a QR code will deliver interesting facts about the
brand and make nutrition information easily accessible from mobile
"Our new packaging is designed to engage with customers in relevant
ways and celebrate our brand," said Kevin Newell, McDonald's Chief
Brand Officer. "Customers tell us they want to know more about the
food they are eating and we want to make that as easy as possible by
putting this information right at their fingertips."
In addition to gathering consumer input on these designs, McDonald's
consulted its Global Advisory Council, a group of independent
advisors in the areas of nutrition, public health and fitness. These
outside experts emphasized the importance of providing access to
nutrition information, and support using the new packaging to
directly connect customers to information about McDonald's menu.
McDonald's was one of the first quick-service restaurants to
introduce nutrition information on packaging at the 2006 Olympic
Winter Games in Torino, Italy. This latest initiative builds on the
company's history of providing nutrition information to customers,
also available through in-restaurant menu boards, brochures, tray
liners and a variety of digital platforms such as mobile web, apps,
kiosks and desktop.
McDonald's has a long record of sustainability leadership action to
create positive change. Nearly 80 percent of the company's consumer
packaging in the majority of McDonald's markets is made from
renewable paper or wood-fiber materials.
McDonald's is the world's leading global
foodservice retailer with more than 34,000 locations serving
approximately 69 million customers in 119 countries each day. More
than 80 percent of McDonald's restaurants worldwide are owned and
operated by independent local men and women. To learn more about the
company, please visit www.aboutmcdonalds.com.
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