Kia Motors America Selects Denuo As Digital Web Agency Of Record
Agency to Bring Innovative Force to Fast-Growing Automaker's Digital Marketing
- Complete website redesign and new interactive features such as social
shopping tools coming in 2013 for Kia.com
- New website will have richer user experience and more creative content
across desktop, mobile, and tablet experiences
IRVINE, Calif., Jan. 17, 2013
IRVINE, Calif., Jan. 17, 2013 /PRNewswire/ -- Kia Motors America (KMA), one of
America's fastest-growing car companies over the last five years, today
announced the selection of Publicis Groupe's Denuo as its web Agency of Record
(AOR) following a competitive review. With seven all-new or significantly
redesigned vehicles expected to arrive in showrooms in 2013, Denuo will
develop a completely redesigned website for Kia to enhance the car buying
research and shopping process with more images, videos and creative content.
As Kia's AOR, Denuo will also be called upon to breed partnerships with
emerging companies in the areas of mobile and social technologies.
Denuo is tasked with managing the complete Kia.com strategy – including
creative and user experiences – as well as other properties within the brand's
digital ecosystem, including the Kia.com Owner's Portal for existing
customers. The new partnership supports Kia's commitment to setting the bar
for pioneering technology advancements in the automotive industry as well as
understanding and fulfilling the needs of modern car shoppers and owners.
"Kia has just capped an unprecedented period of growth in the U.S. market, and
we look forward to the continued maturation of our brand with the assistance
of a progressive partner that will lead in the consumer digital marketplace
and revolutionize our digital offerings now and into the future," said David
Schoonover, national manager of CRM & digital marketing, KMA. "As awareness,
perception and consideration for the Kia brand continues to improve, the
evolution of Kia.com is vital to the brand's growth, and Denuo has offered
fresh new ideas and insights and proven they can help us navigate these
transitions and further our momentum."
Work on Kia.com has already begun.
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is
poised to continue its record-breaking momentum with seven all-new or
significantly redesigned vehicles expected to arrive in showrooms in 2013.
Over the past decade Kia Motors has invested more than $1.4 billion in the
U.S., including the company's first U.S. assembly plant in West Point, Georgia
– Kia Motors Manufacturing Georgia (KMMG) – which is responsible for the
creation of more than 11,000 plant and supplier jobs. The success of the
U.S.-built* Optima and Sorento in two of the industry's largest segments has
fueled Kia's growth and is complemented by Kia's comprehensive lineup which
includes the Sportage compact CUV, Soul urban passenger vehicle, Optima
Hybrid, Forte compact sedan, 5-door compact hatchback and Forte Koup two-door
coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website – www.kia.com. For media information, including photography,
Denuo invents, solves and executes within the white spaces of marketing. Its
definition of white space: Emerging marketing challenges and opportunities
where set solutions don't yet exist. Denuo is part of Publicis Groupe. It
has offices in Chicago, Los Angeles and San Francisco. Visit
www.denuology.com for more information. Follow Denuo on Twitter at
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.
 Based on comparison of 12-month retail sales from December 2007 to
December 2012 of all U.S. automotive brands and five-year average sales
SOURCE Kia Motors America
Contact: Scott McKee, +1-949-468-4813, firstname.lastname@example.org, or Amy Corsinita,
Zeno Group for Kia Motors America, +1-949-468-4818,
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