Sears Canada Enters into Strategic Alliance with The ALDO Group to Develop
Private Brand Footwear
ALDO to Design, Create and Supply Men's and Women's Nevada, Attitude and
TORONTO, Jan. 17, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today
that it has entered into a strategic alliance with the ALDO Group through its
ALDO Product Services division (APS) to design and manufacture Sears entire
line of Nevada and Attitude footwear for men and women, as well as the
Jessica brand for women. The revitalized brands will be available in Sears
stores across Canada and through its Direct formats beginning with the Fall
"We are continuing to implement our strategy of working with successful
designers and organizations that can provide immediate credibility and
continuity to our brands and services," said Calvin McDonald, President and
Chief Executive Officer, Sears Canada Inc. "The ALDO Group is considered an
industry leader for fashion design and manufacturing capability; those
strengths coupled with our distribution capacity and multi-format customer
touch points, will bring Canadians outstanding value in the most fashionable
footwear at prices Sears customers expect."
David Bensadoun, President of Aldo Global Retail & Aldo Product Services adds
"We are excited to begin working with Sears on their private label brands. The
combination of our footwear expertise and Sears impressive retail network will
create value for the consumer. We look forward to seeing a very positive
reaction this Fall season."
The ALDO Group has unparalleled expertise in fashion footwear design and
manufacturing, and its ALDO Product Services division continues to grow
rapidly. With a quality and fashionability that has gained the company success
around the world, this alliance will allow the ALDO Group to expand its reach
by outfitting the millions of customers who have made Sears Canada their
retailer of choice.
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 195
corporate stores, 269 hometown dealer stores, 8 home services showrooms, over
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel
offices and a nationwide home maintenance, repair, and installation network.
The Company also publishes Canada's most extensive general merchandise
catalogue and offers shopping online at www.sears.ca.
About The ALDO Group / ALDO Product Services
The ALDO Group, founded in 1972, is one of the world's leading fashion
retailers. It covers all corners of the footwear market with four signature
brands: ALDO, CALL IT SPRING, LITTLE BURGUNDY and GLOBO. The ALDO Group
operates over 1,600 retail stores in 80 countries around the world.
ALDO Product Services (APS) is a division of the ALDO Group dedicated to
providing branded wholesale and private label fashion footwear and
accessories. Through its work with select retail clients, APS creates and
develop brands, by offering all the tools and resources to help companies
succeed, from research, product design and development to branding, marketing
Contacts for Media:
Vincent Power Sears Canada, Corporate Communications 416-941-4422
Genevieve Sharp ALDO Group, Public Relations 514-747-2536 x 8754
SOURCE: Sears Canada Inc.
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-0- Jan/17/2013 13:00 GMT
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