Sears Canada Enters into Strategic Alliance with The ALDO Group to Develop Private Brand Footwear

 Sears Canada Enters into Strategic Alliance with The ALDO Group to Develop  Private Brand Footwear  ALDO to Design, Create and Supply Men's and Women's Nevada, Attitude and  Jessica Brands  TORONTO, Jan. 17, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today  that it has entered into a strategic alliance with the ALDO Group through its  ALDO Product Services division (APS) to design and manufacture Sears entire  line of Nevada and Attitude footwear for men and women, as well as the  Jessica brand for women. The revitalized brands will be available in Sears  stores across Canada and through its Direct formats beginning with the Fall  2013 season.  "We are continuing to implement our strategy of working with successful  designers and organizations that can provide immediate credibility and  continuity to our brands and services," said Calvin McDonald, President and  Chief Executive Officer, Sears Canada Inc. "The ALDO Group is considered an  industry leader for fashion design and manufacturing capability; those  strengths coupled with our distribution capacity and multi-format customer  touch points, will bring Canadians outstanding value in the most fashionable  footwear at prices Sears customers expect."  David Bensadoun, President of Aldo Global Retail & Aldo Product Services adds  "We are excited to begin working with Sears on their private label brands. The  combination of our footwear expertise and Sears impressive retail network will  create value for the consumer. We look forward to seeing a very positive  reaction this Fall season."  The ALDO Group has unparalleled expertise in fashion footwear design and  manufacturing, and its ALDO Product Services division continues to grow  rapidly. With a quality and fashionability that has gained the company success  around the world, this alliance will allow the ALDO Group to expand its reach  by outfitting the millions of customers who have made Sears Canada their  retailer of choice.  About Sears Canada Sears Canada is a multi-channel retailer with a network that includes 195  corporate stores, 269 hometown dealer stores, 8 home services showrooms, over  1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel  offices and a nationwide home maintenance, repair, and installation network.  The Company also publishes Canada's most extensive general merchandise  catalogue and offers shopping online at  About The ALDO Group / ALDO Product Services The ALDO Group, founded in 1972, is one of the world's leading fashion  retailers. It covers all corners of the footwear market with four signature  brands: ALDO, CALL IT SPRING, LITTLE BURGUNDY and GLOBO. The ALDO Group  operates over 1,600 retail stores in 80 countries around the world.  ALDO Product Services (APS) is a division of the ALDO Group dedicated to  providing branded wholesale and private label fashion footwear and  accessories. Through its work with select retail clients, APS creates and  develop brands, by offering all the tools and resources to help companies  succeed, from research, product design and development to branding, marketing  and distribution.  Contacts for Media:  Vincent Power Sears Canada, Corporate Communications 416-941-4422  Genevieve Sharp ALDO Group, Public Relations 514-747-2536 x 8754  SOURCE: Sears Canada Inc.  To view this news release in HTML formatting, please use the following URL:  CO: Sears Canada Inc. ST: Ontario NI: RET VNT  
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