Sears Canada Enters into Strategic Alliance with The ALDO Group to Develop Private Brand Footwear

Sears Canada Enters into Strategic Alliance with The ALDO Group to Develop 
Private Brand Footwear 
ALDO to Design, Create and Supply Men's and Women's Nevada, Attitude and 
Jessica Brands 
TORONTO, Jan. 17, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today 
that it has entered into a strategic alliance with the ALDO Group through its 
ALDO Product Services division (APS) to design and manufacture Sears entire 
line of Nevada and Attitude footwear for men and women, as well as the 
Jessica brand for women. The revitalized brands will be available in Sears 
stores across Canada and through its Direct formats beginning with the Fall 
2013 season. 
"We are continuing to implement our strategy of working with successful 
designers and organizations that can provide immediate credibility and 
continuity to our brands and services," said Calvin McDonald, President and 
Chief Executive Officer, Sears Canada Inc. "The ALDO Group is considered an 
industry leader for fashion design and manufacturing capability; those 
strengths coupled with our distribution capacity and multi-format customer 
touch points, will bring Canadians outstanding value in the most fashionable 
footwear at prices Sears customers expect." 
David Bensadoun, President of Aldo Global Retail & Aldo Product Services adds 
"We are excited to begin working with Sears on their private label brands. The 
combination of our footwear expertise and Sears impressive retail network will 
create value for the consumer. We look forward to seeing a very positive 
reaction this Fall season." 
The ALDO Group has unparalleled expertise in fashion footwear design and 
manufacturing, and its ALDO Product Services division continues to grow 
rapidly. With a quality and fashionability that has gained the company success 
around the world, this alliance will allow the ALDO Group to expand its reach 
by outfitting the millions of customers who have made Sears Canada their 
retailer of choice. 
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 195 
corporate stores, 269 hometown dealer stores, 8 home services showrooms, over 
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel 
offices and a nationwide home maintenance, repair, and installation network. 
The Company also publishes Canada's most extensive general merchandise 
catalogue and offers shopping online at 
About The ALDO Group / ALDO Product Services
The ALDO Group, founded in 1972, is one of the world's leading fashion 
retailers. It covers all corners of the footwear market with four signature 
operates over 1,600 retail stores in 80 countries around the world. 
ALDO Product Services (APS) is a division of the ALDO Group dedicated to 
providing branded wholesale and private label fashion footwear and 
accessories. Through its work with select retail clients, APS creates and 
develop brands, by offering all the tools and resources to help companies 
succeed, from research, product design and development to branding, marketing 
and distribution. 
Contacts for Media: 
Vincent Power Sears Canada, Corporate Communications 416-941-4422 
Genevieve Sharp ALDO Group, Public Relations 514-747-2536 x 8754 
SOURCE: Sears Canada Inc. 
To view this news release in HTML formatting, please use the following URL: 
CO: Sears Canada Inc.
ST: Ontario
-0- Jan/17/2013 13:00 GMT
Press spacebar to pause and continue. Press esc to stop.