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HAVAS : HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA



     HAVAS : HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA

 
 

Puteaux, 17th January 2013

                               HAVAS PUSHES ITS
                           INTEGRATION AND DIGITAL
                             STRATEGY INTO MEDIA

     HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST
                    INNOVATIVE CLIENT FOCUSED MEDIA GROUP

Havas today announced another  step forward with  its integration strategy  to 
underscore its simple and agile structure.

The newly  created 'Havas  Media  Group' will  include  all of  Havas's  media 
agencies, consisting of Havas Media  (operating in 126 markets), within  which 
its media  brand  MPG and  its  digital brand  Media  Contacts will  be  fully 
incorporated and rebranded,  and Arena  Media (operating in  13 markets).  The 
rebrand is supported  by a new  simplified structure that  places its  digital 
expertise and  content marketing  at the  core of  its operations.  This  move 
brings the media side of  the business in line  with the structure of  Havas's 
creative division,  Havas  Creative Group  (composed  of the  Havas  Worldwide 
global network and Arnold Worldwide micro-network).

Alfonso Rodés, Havas  Media Group's  CEO comments: "The  explosion of  digital 
media  means  that  no  one  can  afford  to  deliver  a  siloed  approach  to 
communications.  This new media model integrates our digital expertise "at the
core" of our organisation, promoting greater agility between all our teams and
disciplines. It's a simple yet progressive move that enables us to harness the
digital transformation that has  hit all types of  media. By reorganising  our 
teams, changing the lines of reporting and investing in building  company-wide 
digital fluency, we put  ourselves in a unique  position in the industry.  Our 
scale and simplicity allows  us to present clients  with a shared vision  that 
meets consumer demand for more meaningful connections."

The new media  organisation allows Havas  to continue its  strategy to be  the 
first major communications holding company  to invest in establishing  digital 
excellence at  the  center of  all  its agencies  around  the world.  The  new 
structure will place its specialised units such as Artemis (the group's global
data management network), Mobext  (mobile network), Socialyse (social  media), 
and Affiperf (Havas's global trading desk) so that they are more accessible to
the teams from both Havas Media Group and Havas Creative Group.  

On the content marketing side, Havas Sports & Entertainment will support  this 
structure with its 36  international offices, alongside  such as Cake  (Paris, 
London, New York) Havas Event and Havas Productions.

To manage this new organisation the group has formed a new executive committee
managed by Alfonso Rodés as the CEO of Havas Media Group.  Dominique  Delport, 
CEO of Havas  Media France is  appointed as Global  Managing Director for  the 
Havas Media Group.  Reporting to Alfonso Rodés, CEO Havas Media Group, he will
be in charge  of the  commercial activity for  all countries  and all  brands, 
strategy, new business, digital  integration and intelligence. Michel  Sibony, 
"Global Head of  Middle Office", will  manage all global  planning and  buying 
operations as  well  as  the  group's digital  and  specialist  offers.  Jordi 
Ustrell, "Global Head of Back Office" will oversee the global support services
such as IT, HR, legal and finance

Michel Sibony Global Head of Middle Office: "We need to guarantee our  clients 
more consistency in every market and more speed in the delivery of this change
to provide greater effectiveness and  more efficiency when leveraging the  new 
technological given by data management and technological platforms."

To support this move  the Havas Media  brand will be  relaunched on Jan  24^th 
with a new  identity to  reflect the tighter,  more integrated  organisational 
structure.

Dominique Delport concludes: "Our clients need change and innovation more than
ever  because  beyond   media,  digital  affects   any  business  with   great 
opportunities but also  potential disruption.  Understanding the  relationship 
between brands and consumers, especially  for the growing digital  generation, 
is essential. Our aim is to form  a new company that lies at the  intersection 
of  the  traditional  international  holding  groups  and  the  new  style  of 
innovative, digital companies. It's an exciting challenge for our clients  and 
our teams."

About Havas
Havas (Euronext Paris: HAV.PA) is one of the world's largest global
advertising, digital and communications groups. Headquartered in Paris, Havas
operates through its two Business Units, Havas Creative and Havas Media.
Havas Creative Group incorporates the Havas Worldwide (www.havasworldwide.com)
network - formerly Euro RSCG Worldwide - (316 offices in 75 countries), the
Arnold (www.arn.com) micro-network (16 agencies in 15 countries
on 5 continents) as well as several other strong agencies.
Havas Media (www.havasmedia.com) is the world's fastest growing media group,
operating in over 100 countries and incorporates two major commercial brands:
Havas Media (ex MPG) and Arena.
A multicultural and decentralized Group, Havas is present in more than 100
countries through its networks of agencies and contractual affiliations. The
Group offers a broad range of communications services, including digital,
advertising, direct marketing, media planning and buying, corporate
communications, sales promotion, design, human resources, sports marketing,
multimedia interactive communications and public relations. Havas employs
approximately 15,000 people. Further information about Havas is available on
the company's website: www.havas.com

Contacts :
Communications :     Lorella Gessa
                     Communications Director, Havas Group
                     Tel : +33 (0)1 58 47 90 36
                     Lorella.gessa@havas.com
                     Suzie Warner
                     Global Marketing Director, Havas Media
                     Tel : +44 (0)7968 450 185
                     suzie.warner@havasmedia.com
Investor Relations : Aurélie Jolion
                     Director of Investor Relations, Havas Group
                     Tel : +33 (0)1 58 47 92 42
                     aurelie.jolion@havas.com

29-30 quai de Dion Bouton 92817 Puteaux Cedex, France    
Tel +33 (0) 1 58 47 80 00  Fax +33 (0) 1 58 47 99 99  
SA au capital de 152 823 482,40 €- 335 480 265 RCS Nanterre - APE 7311Z
www.havas.com - Follow us on Twitter: http://www.twitter.com/HavasGroup/

Press Release

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Source: HAVAS via Thomson Reuters ONE
HUG#1671313
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