HSN And Disney Collaborate To Create Unparalleled Retail And Entertainment
Experience For Oz The Great and Powerful
- Iconic Brands and Designers in Fashion, Jewelry, Beauty, and Home
Accessories — Including Naeem Khan, Badgley Mischka, Adrienne Landau, Raven
Kauffman, Urban Decay, DL & Co and Be&D — Create Collections in the Spirit of
Disney's Upcoming Film -
- One-time Omni-Platform Event Live on HSN, HSN.com and HSN Mobile on March 1&
ST. PETERSBURG, Fla., Jan. 17, 2013
ST. PETERSBURG, Fla., Jan. 17, 2013 /PRNewswire/ -- HSN, the leader in
multi-channel retail, today announced an exciting new marketing collaboration
with Disney to create an exclusive collection of fashions, jewelry, beauty and
home accessories based upon one of the most anticipated films of the year, The
Walt Disney Studios' Oz The Great and Powerful. To promote the collection and
the film, HSN has developed a comprehensive 360 marketing campaign that
includes a special two-day live event that can be viewed across all of its
platforms -- TV, HSN.com and HSN mobile.
(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )
Oz The Great and Powerful, directed by Sam Raimi, stars James Franco, Mila
Kunis, Rachel Weisz and Michelle Williams. The screen story is by Mitchell
Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire. The
film opens in theaters nationwide on March 8 and is rated PG.
With the release of this expansive collection, HSN continues to reinvent and
reenergize retail by allowing consumers the opportunity to experience the film
through a one-of-a-kind shopping experience that captures bold and imaginative
HSN products customized for "her." Top HSN designers have created a curated
assortment of exclusive products reflecting the spirit of the film. The
apparel, accessories, jewelry and beauty pieces reflect the essence of the
movie's three, witches Theodora, Evanora and Glinda, drawing inspiration from
their sense of style, personality and unique color palettes. The home and
culinary items mirror the discovery the viewer feels while traveling through
the world of Oz.
"We are so pleased to collaborate with HSN on another amazing film project.
The smart, savvy and creative team at HSN have demonstrated their ability to
connect and resonate with our core audience, and with this newly announced
collection for Oz The Great and Powerful, we know the buzz around this
exciting new film will continue to grow, " said Don Gross, vice president,
global promotions, The Walt Disney Studios.
"HSN is an entertainment channel that indulges and engages consumers via
unique retail experiences, said Bill Brand, EVP of Programming, Marketing and
Business Development. "Disney is known for its masterful storytelling and we
are excited to work with such a world-class brand to bring a compelling story
like Oz The Great and Powerful to life through amazing products and rich
Jewelry, fashion, beauty products and home accessories including exclusive
pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman,
Urban Decay, Be&D and others will be available for sale during a special live
48-hourevent on HSN on March 1 & 2. Further amplifying HSN as a cutting edge
pioneer in the retail-entertainment community, the limited-edition collection
plays into the film's theme of illusions and wizardry. Consumers will
experience a unique and spectacular fantasy world via the HSN collections.
Shop the collection on HSN.com starting February 14.
For more information about the Oz The Great and Powerful collection on HSN,
please visit www.HSN.com and join in the conversation on Facebook and Twitter.
About Oz The Great and Powerful:
Disney's fantastical adventure "Oz The Great and Powerful," directed by Sam
Raimi, imagines the origins of L. Frank Baum's beloved wizard character. When
Oscar Diggs (James Franco), a small-time circus magician with dubious ethics,
is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he's hit
the jackpot—fame and fortune are his for the taking—that is until he meets
three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda
(Michelle Williams), who are not convinced he is the great wizard everyone's
been expecting. Reluctantly drawn into the epic problems facing the Land of Oz
and its inhabitants, Oscar must find out who is good and who is evil before it
is too late. Putting his magical arts to use through illusion, ingenuity—and
even a bit of wizardry—Oscar transforms himself not only into the great wizard
but into a better man as well.
"Oz The Great and Powerful" is produced by Joe Roth, with screen story by
Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire.
Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as
executive producers. "Oz The Great and Powerful" opens in U.S. theaters on
March 8, 2013.
HSN is a leading interactive multichannel retailer, offering a curated
assortment of exclusive products and top brand names to its customers. HSN
incorporates entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers find
exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million
households in the US in HD 24/7 and its website — HSN.com - is a top 10 most
trafficked e-commerce site, featuring more than 16,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN, founded 35
years ago as the first shopping network, is an operating segment of HSN, Inc.
(Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on
Facebook and Twitter.
About The Walt Disney Studios:
For more than 85 years, The Walt Disney Studios has been the foundation on
which The Walt Disney Company was built. Today, the Studio brings quality
movies, music and stage plays to consumers throughout the world. Feature films
are released under the following banners: Disney, including Walt Disney
Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios;
and Touchstone Pictures, the banner under which live-action films from
DreamWorks Studios are distributed. The Disney Music Group encompasses the
Walt Disney Records and Hollywood Records labels, as well as Disney Music
Publishing. The Disney Theatrical Group produces and licenses live events,
including Disney on Broadway, Disney On Ice and Disney Live!.
Contact: Brad Bohnert, +1-727-872-7515, Brad.Bohnert@hsn.net
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