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American Airlines Debuts New, Modern Look



                  American Airlines Debuts New, Modern Look

Much-Anticipated Logo and Livery Revealed Today as American Prepares to Fly
Flagship 777-300ER

PR Newswire

FORT WORTH, Texas, Jan. 17, 2013

FORT WORTH, Texas, Jan. 17, 2013 /PRNewswire/ -- It's a new year and a fresh
new look for American Airlines as the company today unveils a new logo and
exterior for its planes, including the already delivered Flagship Boeing
777-300ER aircraft set to fly on Jan. 31.  In addition, American plans to
continue taking delivery of new planes this year as part of its historic
orders for 550 new aircraft.  The unveiling of the new logo and livery is the
latest step forward in American's ongoing journey toward building a more
modern travel experience for its customers.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/59955-american-airlines-debuts-new-modern-look

(Photo: http://photos.prnewswire.com/prnh/20130117/MM44056)

"Since placing our landmark aircraft order in July of 2011, we've been
building anticipation toward a moment in time when the outside of our aircraft
reflects the progress we've made to modernize our airline on the inside," said
Tom Horton, American's Chairman and CEO. "While we complete the evaluation of
whether a merger can build on American's strengths, we remain steadfast in
each step we take to renew our airline, a step we take with great respect for
our name American. Today marks important progress in that journey as we unveil
a new and updated look for the first time in more than 40 years."

American is preparing to take delivery of hundreds of new, lighter aircraft
featuring composite materials that must be painted.  Since the polished metal
look was no longer an option, the importance of the paint selection became
critical to honoring American's silver bird legacy. Silver mica paint was
chosen as a way to maintain the silver heritage which American's people and
customers are passionate about, yet progress ahead with a clean new look.

"Our new logo and livery are designed to reflect the passion for progress and
the soaring spirit, which is uniquely American," said Virasb Vahidi,
American's Chief Commercial Officer. "Our core colors -- red, white and
blue -- have been updated to reflect a more vibrant and welcoming spirit. The
new tail, with stripes flying proudly, is a bold reflection of American's
origin and name. And our new flight symbol, an updated eagle, incorporates the
many icons that people have come to associate with American, including the 'A'
and the star."

Since entering the restructuring process, American has made a series of
strategic investments designed to place customers at the center of all it does
and give employees the tools, training and leading technologies they need to
provide customers with a uniquely American experience, while also creating
growth and opportunity for its people.

Today's news is a reminder that while there are still significant decisions
that need to be made about the future of the company, American remains focused
on continuing the forward movement of the many investments that have been
announced in the past year, including:

  o Industry's Most Modern Fleet: This year, American will take delivery of
    nearly 60 new aircraft, including the new Boeing 777-300ER which will
    enter into service on Jan. 31.  In July, American will begin taking
    delivery of Airbus aircraft made of lighter, more fuel efficient composite
    materials, which must be painted. The airline continues investments to
    offer state-of-the-art inflight Wi-Fi, in-seat entertainment, universal AC
    power outlets at every seat, and Main Cabin Extra seating on all mainline
    aircraft. In addition, American has plans to offer fully lie-flat premium
    class seats on all of the airline's widebody aircraft and transcontinental
    fleet.
  o Expanded International Service: American strengthens its network this year
    with expanded service to more destinations worldwide, including more
    international and domestic routes from Dallas/Fort Worth, more European
    and domestic service from Chicago O'Hare, new service to Europe from New
    York, and new service from Miami to Latin America and the Caribbean.  This
    year, American also will begin the following international services:
    Dallas/Fort Worth ─ Seoul, South Korea; Dallas/Fort Worth ─ Lima, Peru;
    Dallas/Fort Worth – Bogota, Colombia; Chicago O'Hare ─ Dusseldorf,
    Germany; New York JFK ─ Dublin, Ireland; Miami – Pointe-a-Pitre,
    Guadeloupe; Miami – Fort-de-France, Martinique; Miami – Curitiba, Brazil;
    and Miami – Porto Alegre, Brazil.
  o Information in an Instant: The airline announced plans to supply flight
    attendants, pilots, and maintenance workers with their own tablet devices,
    designed to give them real-time information and better operational
    insights to do their job more efficiently. Beginning next month, employees
    will also be equipped with new technologies at the airport designed to
    make the travel experience easier and more convenient.
  o Top-Notch Onboard Experience: Earlier this month,  the airline rolled out
    new enhancements in premium class cabins on international routes,
    including elegant new china, more menu choices, and a more personalized
    service similar to a restaurant. In addition, American will expand the
    availability of Samsung Galaxy tablets for entertainment use in the
    premium cabins to more routes later this year.

American Eagle and the AAdvantage® program also will get a new look as of
today. The first American Eagle plane will fly the new livery beginning in
February. Updating the new look across American's network is a long process
and will be rolled out over time to the airline's airports, interiors and
exteriors of aircraft, new uniforms, products and services, and technology
platforms like AA.com and the American mobile apps.

American's new look was created with input from our customers and our people,
and in partnership with FutureBrand – a leading global brand consultancy. In
addition, American today launches a new advertising campaign designed to
showcase the new look. The advertising campaign was developed with agency
partner McCann Worldgroup.

For more information on American's new look, and to keep up with progress as
the brand rollout continues, visit aa.com/newamerican.

About American Airlines
American Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily
flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami
and New York. American flies to nearly 100 international locations including
important markets such as London, Madrid, Sao Paulo and Tokyo. With more than
500 new planes scheduled to join the fleet, including continued deliveries of
the Boeing 737 family of aircraft and new additions such as the Boeing
777-300ER, and the Airbus A320 family of aircraft, American is building toward
the youngest and most modern fleet among major U.S. carriers. American's
website, AA.com^®, provides customers with easy access to check and book
fares, and personalized news, information and travel offers. American's
AAdvantage^® program, one of the most popular frequent flyer programs in the
world, lets members redeem miles for flights to almost 950 destinations
worldwide, as well as flight upgrades, vacation packages, car rentals, hotel
stays and other retail products. The airline also offers nearly 40 Admirals
Club^® locations worldwide providing comfort, convenience, and an environment
with a full range of services making it easy for customers to stay productive
without interruption. American is a founding member of the oneworld^®
alliance, which brings together some of the best and biggest airlines in the
world, including global brands like British Airways, Cathay Pacific, Iberia
Airlines, Japan Airlines, LAN and Qantas. Together, its members serve more
than 900 destinations with more than 9,000 daily flights to 150 countries and
territories. Connect with American on Twitter @AmericanAir or Facebook.com/AA.
American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of
AMR Corporation. AMR Corporation common stock trades under the symbol "AAMRQ"
on the OTCQB marketplace, operated by OTC Markets Group.

SOURCE American Airlines

Website: http://www.aa.com
Contact: Stacey Frantz, 817-967-1577, Mediarelations@aa.com
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