Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to Families in Need as Part of Child Passenger Safety

  Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to
  Families in Need as Part of Child Passenger Safety Education Campaign

Three Out of Every Four Child Car Seats in the United States Are Not Properly
     Installed – 50 Percent of Children in Fatal Crashes Are Unrestrained

     New Campaign Educates the Public on Proper Use of Child Car Seats –
   Live Twitter Chat on Jan. 22 To Feature Certified Child Passenger Safety
        Technicians from Cincinnati Children’s Hospital Medical Center

Business Wire

NEW YORK -- January 17, 2013

Did you know that three out of every four child car seats in the United States
are not used or installed correctly?^1 Or that almost 50 percent of children
who are fatally injured in motor vehicle crashes were unrestrained?^2 To
address this alarming public health issue and encourage greater safety for
child passengers, Toyota and Cincinnati Children’s Hospital Medical Center
have teamed up to launch a national, online education campaign on

The  campaign – at – invites people to take action

  *Watch a short video with tips to properly install a child car seat
  *Share the video with your friends and family

The campaign builds on the success of Toyota’s and Cincinnati Children’s
groundbreaking Buckle Up for Life child safety program in communities.

In recognition of everyone who participates in the campaign, Toyota will
donate 10,000 child car seats to families in need.

“While cars and trucks today are safer than they’ve ever been, motor vehicle
crashes are still the leading cause of death in the United States for children
between the ages of one and twelve,” said Patricia Salas Pineda, group vice
president of National Philanthropy and the Toyota USA Foundation at Toyota
Motor North America. “Tragically, so many of these deaths and injuries could
be avoided through the proper use of child car seats and seat belts. We are
pleased to be working with the visionary medical experts at Cincinnati
Children’s to help empower parents and caregivers to make an even bigger
difference in protecting young passengers, while also bringing thousands of
new child car seats to families in need.”

“The goal of our partnership with Toyota has been to help keep as many
children safe as possible and to educate families on the importance of
properly buckling children up during every ride,” said Dr. Victor Garcia,
founding director of Trauma Services at Cincinnati Children’s, professor of
pediatric surgery and a co-founder of Buckle Up for Life. “The campaign on expands our ability to fulfill this vital mission and to reach even
more people across America with information that saves lives.”

Toyota and Causes will host a liveTwitterchat to help parents learn valuable
tips about child passenger safety. The event will start on Jan. 22 at 2:00
p.m., ET, with certified child passenger safety technicians from Cincinnati
Children’s Hospital Medical Center. The technicians will be available to
answer questions, in English and Spanish, about proper car seat installation
and other waysto keep child passengers safe. The chat will be hosted by
Corinne McDermott, family travel expert, Huffington Post contributor, and
founder ofHave Baby Will Travel, a leading website offering travel tips for
busy parents, which regularly addresses child safety issues. Follow @Toyota
and @causesand learn some great tips on how you can#BuckleUpforLife.

About Buckle Up for Life

Buckle Up for Life is a national, community-based injury prevention initiative
developed jointly by vehicle safety experts at Toyota and trauma specialists
at Cincinnati Children’s Hospital Medical Center. Working with local hospitals
and churches, Buckle Up for Life addresses the economic, cultural and, where
appropriate, language barriers to motor vehicle safety.

Over a six-week period, the program’s medical experts and trained specialists
work closely with participants of all ages to deliver vital safety information
in an engaging, culturally sensitive and memorable way. Participants are
matched with certified child passenger safety technicians to help ensure that
children are properly restrained in child car seats or seat belts.

Buckle Up for Life, which began in 2004 in Cincinnati, was recently expanded
to include local programs in locations across the United States, including
Chicago; Houston, Texas; Las Vegas, Nev.; Los Angeles, Orange County (Calif.);
Philadelphia, Pa.; and San Antonio, Texas. Additional information is available

Show your support by downloading the Buckle Up for Life Badge at Like us on Facebook at

About Toyota

Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships. Toyota directly employs over 30,000 in the United States, and its
investment here is currently valued at more than $18 billion, including sales
and manufacturing operations, research and development, financial services and

Toyota is committed to being a good corporate citizen and believes in
supporting programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education, the
environment and safety. Since 1991, Toyota has contributed more than $600
billion dollars to philanthropic programs in the United States.

For more information on Toyota's commitment to improving communities
nationwide, visit or

About Cincinnati Children’s Hospital Medical Center

Cincinnati Children’s Hospital Medical Center ranks third in the nation among
all Honor Roll hospitals in U.S. News and World Report's 2012 Best Children's
Hospitals ranking. It is ranked No. 1 for neonatology and in the top 10 for
all pediatric specialties, ranking in the top five in nine out of 10
specialties ranked. Cincinnati Children's is one of the top two recipients of
pediatric research grants from the National Institutes of Health. It is
internationally recognized for improving child health and transforming
delivery of care through fully integrated, globally recognized research,
education and innovation. Additional information can be found at




Cincinnati Children’s Hospital Medical Center
Tamara Hatcher, 513-910-2936
Luis Rosero, 212-715-7493
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