® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic Demographic® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic

PR Newswire

DALLAS, Jan. 17, 2013

DALLAS, Jan. 17, 2013 /PRNewswire/ --Orlando, Miami, and New York were among
the top 10 destinations for Hispanic travelers last year, according to 2012
booking data from®, the world's leading hotel booking website.


The U.S. Hispanic population currently stands at 52 million people according
to the U.S. Census Bureau and is forecasted to make up nearly 25 percent of
the entire U.S. population by 2050.

Offering an array of family activities for children and adults that make it an
appealing destination for multi-generation trips, Orlando saw the most
bookings among U.S. Hispanic travelers via the Spanish language
website. Hispanic travelers are also more likely to visit theme parks – a
category in which Orlando reigns supreme – according to Mandala Research.

Family travel also represented a significant trend among U.S. Hispanic
travelers according to With a 70 percent Hispanic share of the
city's total population that trumps all other U.S. destinations on the list,
Miami was the second most booked destination on the Spanish
language site. Orlando and Miami were followed by New York and Las Vegas – all
of which have large Hispanic communities that compose more than a quarter of
the residents in each city according to the U.S. Census Bureau.

"The emerging Hispanic market is expected to wield up to $1.5 trillion in
spending power by 2015, which represents a significant opportunity for the
rebounding U.S. travel industry," said Victor Owens, vice president and
general manager, North America. "We've made a concentrated effort
to better connect with our U.S. Hispanic customers, becoming the only hotel
booking site to launch a Spanish language site for the U.S. Hispanic
population and creating a targeted Spanish TV advertising campaign. We're
eager to continue fostering the relationship we have with this important

While New York – the most expensive city in the U.S. according to the® Hotel Price Index™ HPI® – was a top-three destination in terms of
bookings to Manhattan properties, the greater New York City area represented
the 19^th most frequented destination for Hispanics. Puerto Rico, Dominican
Republic, and Santiago, Chile represented the only international destinations
on the top 10 list. Fort Lauderdale, Los Angeles and San Antonio filled out
the remainder of the list.

Top Destinations Among U.S. Hispanic Travelers
Rank           Destination
1.             Orlando, Fla.
2.             Miami, Fla.
3.             New York, N.Y.
4.             Las Vegas, Nev.
5.             Puerto Rico
6.             Dominican Republic
7.             Fort Lauderdale, Fla.
8.             Los Angeles, Calif.
9.             San Antonio, Texas
10.            Santiago, Chile

For more information about the new Spanish language website for the U.S.
Hispanic market, which includes tailored everyday travel deals and special
promotions – such as the Texas Sale – please visit

Press contacts:

Ashley Aberbach – Finn Partners for
Phone: (212) 715-1524
Twitter: @finnpartners

Taylor L. Cole, APR North America
Phone: (469) 335-8442
Twitter: @taylorlc

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10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee,
if a customer can find the same deal for less on a prepaid hotel,,
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