Hotels.com® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic Demographic

Hotels.com® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic
                                 Demographic

PR Newswire

DALLAS, Jan. 17, 2013

DALLAS, Jan. 17, 2013 /PRNewswire/ --Orlando, Miami, and New York were among
the top 10 destinations for Hispanic travelers last year, according to 2012
booking data from Hotels.com®, the world's leading hotel booking website.

(Photo: http://photos.prnewswire.com/prnh/20130117/DA43971)

The U.S. Hispanic population currently stands at 52 million people according
to the U.S. Census Bureau and is forecasted to make up nearly 25 percent of
the entire U.S. population by 2050.

Offering an array of family activities for children and adults that make it an
appealing destination for multi-generation trips, Orlando saw the most
bookings among U.S. Hispanic travelers via the Hotels.com Spanish language
website. Hispanic travelers are also more likely to visit theme parks – a
category in which Orlando reigns supreme – according to Mandala Research.

Family travel also represented a significant trend among U.S. Hispanic
travelers according to Hotels.com. With a 70 percent Hispanic share of the
city's total population that trumps all other U.S. destinations on the list,
Miami was the second most booked destination on the Hotels.com Spanish
language site. Orlando and Miami were followed by New York and Las Vegas – all
of which have large Hispanic communities that compose more than a quarter of
the residents in each city according to the U.S. Census Bureau.

"The emerging Hispanic market is expected to wield up to $1.5 trillion in
spending power by 2015, which represents a significant opportunity for the
rebounding U.S. travel industry," said Victor Owens, vice president and
general manager, Hotels.com North America. "We've made a concentrated effort
to better connect with our U.S. Hispanic customers, becoming the only hotel
booking site to launch a Spanish language site for the U.S. Hispanic
population and creating a targeted Spanish TV advertising campaign. We're
eager to continue fostering the relationship we have with this important
demographic."

While New York – the most expensive city in the U.S. according to the
Hotels.com® Hotel Price Index™ HPI® – was a top-three destination in terms of
bookings to Manhattan properties, the greater New York City area represented
the 19^th most frequented destination for Hispanics. Puerto Rico, Dominican
Republic, and Santiago, Chile represented the only international destinations
on the top 10 list. Fort Lauderdale, Los Angeles and San Antonio filled out
the remainder of the list.



Top Destinations Among U.S. Hispanic Travelers
Rank           Destination
1.             Orlando, Fla.
2.             Miami, Fla.
3.             New York, N.Y.
4.             Las Vegas, Nev.
5.             Puerto Rico
6.             Dominican Republic
7.             Fort Lauderdale, Fla.
8.             Los Angeles, Calif.
9.             San Antonio, Texas
10.            Santiago, Chile



For more information about the new Spanish language website for the U.S.
Hispanic market, which includes tailored everyday travel deals and special
promotions – such as the Texas Sale – please visit Hotels.com.

Press contacts:

Ashley Aberbach – Finn Partners for Hotels.com
Phone: (212) 715-1524
Email: ashley@finnpartners.com
Twitter: @finnpartners

Taylor L. Cole, APR
Hotels.com North America
Phone: (469) 335-8442
Email: taycole@hotels.com
Twitter: @taylorlc

About Hotels.com^®

Hotels.com is a leading online accommodation booking brand. Through its global
network of websites, Hotels.com, LP connects travelers with over 160,000
properties around the world, ranging from international chains and
all-inclusive resorts to local favorites and bed & breakfasts, together with
all the information needed to book the perfect stay. Hotels.com, LP benefits
from one of the largest hotel contracting teams in the industry, obtaining the
best rates for its customers, and offers frequent sales, special deals and
promotions. There are more than 7 million Guest Reviews on the websites from
users who have actually stayed in the hotels to ensure customers can make an
informed choice when booking. Through Hotels.com, LP's industry-leading
loyalty program Welcome Rewards^®, customers can earn a free night for every
10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee,
if a customer can find the same deal for less on a prepaid hotel, Hotels.com,
LP will refund the difference.Travelers can book online or by contacting one
of the multilingual call centers. Special apps for mobile phones and tablets
can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers
to book on the go with access to 20,000 last minute deals. Hotels.com
publishes an award-winning twice-yearly review of international hotel room
price trends called the Hotels.com Hotel Price Index™, which is now produced
in 31 individual country editions, with North American data available at
www.hotel-price-index.com. Follow Hotels.com on Facebook at
www.facebook.com/Hotels.comUS, on Twitter at www.twitter.com/hotelsdotcom and
on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com. LP is part
of Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands.

Hotels.com, Hotel Price Index, HPI, Finding You The Perfect Place and the
Hotels.com logo are either registered trademarks or trademarks of Hotels.com,
LP. All other trademarks are property of their respective owners. © 2013
Hotels.com, LP. All rights reserved. CST # 2083949-50

SOURCE Hotels.com

Website: http://www.hotels.com
 
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