Hotels.com® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic Demographic PR Newswire DALLAS, Jan. 17, 2013 DALLAS, Jan. 17, 2013 /PRNewswire/ --Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from Hotels.com®, the world's leading hotel booking website. (Photo: http://photos.prnewswire.com/prnh/20130117/DA43971) The U.S. Hispanic population currently stands at 52 million people according to the U.S. Census Bureau and is forecasted to make up nearly 25 percent of the entire U.S. population by 2050. Offering an array of family activities for children and adults that make it an appealing destination for multi-generation trips, Orlando saw the most bookings among U.S. Hispanic travelers via the Hotels.com Spanish language website. Hispanic travelers are also more likely to visit theme parks – a category in which Orlando reigns supreme – according to Mandala Research. Family travel also represented a significant trend among U.S. Hispanic travelers according to Hotels.com. With a 70 percent Hispanic share of the city's total population that trumps all other U.S. destinations on the list, Miami was the second most booked destination on the Hotels.com Spanish language site. Orlando and Miami were followed by New York and Las Vegas – all of which have large Hispanic communities that compose more than a quarter of the residents in each city according to the U.S. Census Bureau. "The emerging Hispanic market is expected to wield up to $1.5 trillion in spending power by 2015, which represents a significant opportunity for the rebounding U.S. travel industry," said Victor Owens, vice president and general manager, Hotels.com North America. "We've made a concentrated effort to better connect with our U.S. Hispanic customers, becoming the only hotel booking site to launch a Spanish language site for the U.S. Hispanic population and creating a targeted Spanish TV advertising campaign. We're eager to continue fostering the relationship we have with this important demographic." While New York – the most expensive city in the U.S. according to the Hotels.com® Hotel Price Index™ HPI® – was a top-three destination in terms of bookings to Manhattan properties, the greater New York City area represented the 19^th most frequented destination for Hispanics. Puerto Rico, Dominican Republic, and Santiago, Chile represented the only international destinations on the top 10 list. Fort Lauderdale, Los Angeles and San Antonio filled out the remainder of the list. Top Destinations Among U.S. Hispanic Travelers Rank Destination 1. Orlando, Fla. 2. Miami, Fla. 3. New York, N.Y. 4. Las Vegas, Nev. 5. Puerto Rico 6. Dominican Republic 7. Fort Lauderdale, Fla. 8. Los Angeles, Calif. 9. San Antonio, Texas 10. Santiago, Chile For more information about the new Spanish language website for the U.S. Hispanic market, which includes tailored everyday travel deals and special promotions – such as the Texas Sale – please visit Hotels.com. Press contacts: Ashley Aberbach – Finn Partners for Hotels.com Phone: (212) 715-1524 Email: firstname.lastname@example.org Twitter: @finnpartners Taylor L. Cole, APR Hotels.com North America Phone: (469) 335-8442 Email: email@example.com Twitter: @taylorlc About Hotels.com^® Hotels.com is a leading online accommodation booking brand. Through its global network of websites, Hotels.com, LP connects travelers with over 160,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards^®, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference.Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow Hotels.com on Facebook at www.facebook.com/Hotels.comUS, on Twitter at www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com. LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands. Hotels.com, Hotel Price Index, HPI, Finding You The Perfect Place and the Hotels.com logo are either registered trademarks or trademarks of Hotels.com, LP. All other trademarks are property of their respective owners. © 2013 Hotels.com, LP. All rights reserved. CST # 2083949-50 SOURCE Hotels.com Website: http://www.hotels.com
Hotels.com® Identifies Top Travel Destinations among Burgeoning U.S. Hispanic Demographic
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