OpenX Closes $22.5 Million Series E Funding to Accelerate Development of Global Digital Revenue Platform

  OpenX Closes $22.5 Million Series E Funding to Accelerate Development of
  Global Digital Revenue Platform

  New Investor Samsung Venture Investment Corporation Leads Round Following
                          Significant Company Growth

Business Wire

LOS ANGELES -- January 17, 2013

OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising
revenue products and services, today announced it has completed a $22.5
million Series E funding round. This brings the total investment in OpenX to
more than $70 million. New investor Samsung Venture Investment Corporation led
the round. Existing investors Accel Partners, Index Ventures, SAP Ventures,
Mitsui & Co. Global Investment, Inc., and Presidio Ventures also participated
in the round. OpenX will use the funds to further accelerate growth, finance
additional acquisitions, expand internationally and broaden adoption of its
digital revenue platform.

OpenX’s products enable digital media companies to maximize their ad revenue
on any digitally connected screen. The company has grown very rapidly since
its May 2011 Series D funding round, achieving greater than 100%
year-over-year revenue growth in both 2011 and 2012. In 2012, OpenX also
completed two highly strategic acquisitions - LiftDNA and JumpTime - both of
which further OpenX’s mission to maximize ad revenue for digital media
companies. To drive this growth, during 2012 OpenX doubled its team to more
than 260 employees, expanded to five datacenters on three continents and
opened new offices in New York, London and Tokyo as well as opening a new
45,000 square foot headquarters in Los Angeles.

A key driver of OpenX’s growth has been the global adoption of its pioneering
Real-Time Bidding (RTB) exchange, OpenX Market (Market). OpenX was one of the
first proponents of RTB and is now one of its leading providers: Market now
processes more than one million bids per second at peak. Now 95 of the
nation’s leading advertisers participate in OpenX Market. In 2011, OpenX
served one trillion ad transactions and served nearly four trillion in 2012
(nearly 300% growth).

“OpenX was an early innovator in Real-Time Bidding technology and has been
rapidly building a comprehensive, multi-screen ad revenue system that is very
well placed to succeed in the global ad market,” said Brannon Lacey,
Principal, Samsung Venture Investment Corporation. “Based on the relationship
we’ve already developed between our companies and the phenomenal growth in
both mobile and Web-based advertising, we’re very excited about the Company’s
prospects and delighted to begin our major investment in it.”

“OpenX has made terrific progress since we led the Series D financing round
and our new investment reinforces our belief that the Company has an extremely
bright future,” said Nino Marakovic, Managing Director, SAP Ventures. “The
overall environment for SaaS-based digital advertising products and services
continues to expand rapidly. We believe OpenX, with its uniquely comprehensive
ad revenue platform, is especially well positioned to capitalize on this
important macroeconomic trend.”

“As we pursue our vision of unleashing the full economic potential of digital
media companies, we’re absolutely thrilled to welcome Samsung Venture
Investment Corporation as an investor in OpenX,” said Tim Cadogan, Chief
Executive Officer, OpenX. “It’s always extremely validating to have a major
partner become a significant investor, and to add a new investor with the
prestige, resources and knowledge of Samsung Venture Investment Corporation
gives OpenX a substantial advantage as we execute on our mission of powering
one of the world’s leading revenue platforms across all digitally connected

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s
vision is to unleash the full economic potential of digital media companies.
OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and
JumpTime provide a unique Software-as-a-Service platform by combining ad
serving, an ad exchange, a Supply Side Platform and content valuation.

OpenX is based in Los Angeles and is backed by leading investors including
Accel Partners, Index Ventures, SAP Ventures, Samsung Venture Investment
Corporation, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, the
wholly owned investment vehicle of Sumitomo Corporation.

For more information, please visit

OpenX is a trademark of OpenX Limited.

About Samsung Venture Investment Corporation

Samsung Venture Investment Corporation manages investment and
investment-related activities for Samsung affiliate companies. The investment
mandate for Samsung Venture Investment Corporation tracks closely to the
strategic priorities of Samsung affiliate companies’ core operating divisions,
and encompasses investments in semiconductors, displays, telecommunications,
and consumer electronics.


OpenX Media Contact:
Al Duncan
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