Tinypass Names Trevor Kaufman as President and CEO
NEW YORK -- January 17, 2013
Tinypass, an e-commerce solution for digital content, announced today it has
named digital advertising executive and entrepreneur Trevor Kaufman as
president and CEO. Kaufman had previously participated with other angels in
the company’s $1.25 million seed financing round.
Most recently, Kaufman served as CEO of digital ad firm POSSIBLE, where he led
global strategy and guided future innovation efforts for the agency’s 1,200
person worldwide staff. Prior to POSSIBLE, Kaufman served as founder and CEO
of Schematic, building the company from an initial staff of three to over 350.
Schematic was acquired by WPP Group in 2007. In 2011, at WPP’s request,
Kaufman merged Schematic with three other WPP agencies, then acquired three
additional firms, to create the global POSSIBLE digital network, which he led
“We are thrilled to welcome Trevor to Tinypass,” said Tinypass chief operating
officer David Restrepo. “Trevor has an impeccable track record in the digital
space, both in building successful companies from the ground up and in helping
global clients develop and launch groundbreaking, digital initiatives. We look
forward to his guidance during our current phase of hyper-growth and beyond as
we take Tinypass to the next stage in its development.”
On January 2nd, famed blogger Andrew Sullivan announced he would be launching
a new, subscription-only site powered by Tinypass. In less than a month, the
new site has sold over $500,000 in subscriptions using the Tinypass platform.
Since then, over 400 publishers have registered for the service.
“Tinypass fills the need for a powerful e-commerce platform for media,” said
Kaufman. “We’re democratizing the functionality that’s been behind major
paywalls and download services and we’re making it available to everybody –
from individual bloggers or musicians to multi-national media outlets with
millions of readers. The Web has been relying solely on advertising revenue
for too long, and quality has suffered as a result. It’s time to turn that
around, and I couldn’t be more excited to join the Tinypass team as we work to
make this happen.”
Tinypass is a cloud-based web service that enables digital publishers to
charge for content on their own sites while providing a great, frictionless
experience for their users.
Tinypass allows users to pay with whatever mechanism they choose, while
supporting a range of price points – from pennies to over a hundred dollars –
all at very low cost to content providers. In addition to handling
transactions, Tinypass’ technology supports a wide variety of access models,
i.e. time-based access, metered-viewing, a la carte, ad-free viewing,
bundled-offerings, etc., which are easily configured by the publisher. The
secure service easily integrates with leading content management systems. To
learn more visit www.tinypass.com.
David Restrepo, 310-935-3887
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