Ready for Takeoff: Cisco's Cloud Strategy

                  Ready for Takeoff: Cisco's Cloud Strategy

  PR Newswire

  NEW YORK, January 17, 2013

NEW YORK, January 17, 2013 /PRNewswire/ --

As competition in cloud storage applications become more popular, Cisco is
eyeing the personal cloud to be part of its successful business portfolio.

One of NASDAQ's best performers, Cisco Systems, Inc. (NASDAQ: CSCO) [ Full
Research Report ] ^[ ^1 ^] is considering the development of a personal cloud
storage to offer in the global market. With new companies competing with Cisco
in various areas of the communication network business, Cisco recently
introduced "Videoscape Unity," a video services delivery platform that is
designed to redefine video entertainment.

This new platform boasts of an intuitive and synchronized multiscreen video
screening that allows the consumers to play back their favorite shows and
programs. Through a multiscreen cloud digital video recorder (DVR), consumers
can access their records on any screen - no matter where they are.

The Sky's the Limit

In a study conducted by Forrester Research, the number of Americans who are
subscribed to personal cloud is expected to increase by 400%, equating to 196
million people over the next five years. The report showed that 97 million of
the expected personal cloud subscribers are willing to pay for cloud services.

With Cisco's beyond industry average performance in the Q4 of 2012 and the
opening of 2013, adding personal cloud storage in their existing portfolio may
significantly ramp up the company's daily trading volume of 29.5 million, as
of this writing. Analysts and investors are obviously bullish about the
company as they see more developments in its impressive portfolio.

In related news, Cisco announced its partnership with AT&T Digital Life to
produce an all-digital, wireless-based home security and automation service
that has been certified by Underwriters Laboratories. This first-of-its-kind
security program can be accessed by homeowners through their smartphones or
tablets. According to reports, Cisco is targeting eight markets in the U.S. in
the first quarter of 2013, and as much as 50 more markets, thereafter.

Google Positioning into the Industry

Keeping an eye on the industry, Cisco needs to worry about Google's latest
move to sell Motorola Home cable set-top box to Arris Group. This business
deal is seen to be a forming alliance between Google and Arris, as Google
holds a 7.85% stake already.

William Blair and R.W. Baird both upgraded Cisco to "outperform" from "market
perform" and "neutral" status as its shares gained 1.66 percent, trading at
$20.82 on Monday. Cisco is again on the green today as it closed at $20.98 per
share with a market cap of $111.39 billion. The company recovered with an
advance of 38% increase from its decline during the Q3 of 2012.

Reference Links:

^[ ^1 ^] ^  The Full Research Report on Cisco Systems, Inc. - including full
detailed breakdown, analyst ratings and price targets - is available to
download free of charge at: [
http://www.nationaltradersassociation.org/r/entire_report/b150_CSCO ]

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