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Protective Life Insurance Company Introduces New Guaranteed Universal Life Products



  Protective Life Insurance Company Introduces New Guaranteed Universal Life
  Products

          Products enhance customization in consumer life insurance

Business Wire

BIRMINGHAM, Ala. -- January 17, 2013

Protective Life Insurance Company today announced the recent release of a new
line of guaranteed universal life insurance products. The products can be
tailored to individual needs, representing a step forward for the industry in
providing simple and affordable life insurance solutions.

The lineup includes Protective Custom Choice Universal Life, Protective
Advantage Choice Universal Life and Protective Survivor Universal Life, with
Protective Custom Choice Universal Life offering options for customized
protection, including multiple level benefit coverage durations and the
ability to exchange product types without the need for additional medical
examinations.

“Life insurance can provide financial protection that everyone needs, though
the products have not always been flexible enough to change with the
consumer,” said Carolyn Johnson, chief operating officer for Protective Life.
“The introduction of this new suite of products offers that needed flexibility
and, in the process, demonstrates our Company’s commitment to providing
customers with access to important financial products with a focus on
innovative solutions that can protect their tomorrows.”

Protective Custom Choice Universal Life is the line’s flagship product and is
designed for individuals who want affordable coverage over lifetime or shorter
durations, without cash accumulation. It offers flexible options for coverage
at the end of the initial benefit period, including the ability to swap
products without a new medical exam should needs change during the first 20
years of the policy (up to age 70). For even more customization, customers can
also access Protective’s industry-leading riders.

“Protective Custom Choice Universal Life is one of the most unique and
consumer-friendly products on the market,” Johnson said. “Its design is a
solution to the challenges consumers and agents face when trying to provide
for long-term coverage or decreasing protection after an initial level benefit
period – all with the ability to plan premiums that stay level for an extended
period of time.”

The second product, Protective Advantage Choice Universal Life, is designed
for those with a need to build cash value. It offers flexible terms and is
competitive for single-pay and 1035 exchange cases. As with Custom Choice
Universal Life, customers choosing Advantage Choice Universal Life can access
Protective’s industry leading riders.

Finally, Protective Survivor Universal Life, offers options to protect a
second insured individual.

“Protective’s mission is to tear down barriers that block people from
protecting their tomorrows, ensuring that they can embrace today,” Johnson
said. “The new guaranteed universal life lineup provides products that are
accessible, affordable and customizable to customer’s unique needs. We
couldn’t be more pleased to introduce them to the market.”

Interested advisors/agents can call Protective Life at 877.778.3500, option 2
or visit www.protectivelifebrokerage.com. Consumers should talk with their
life insurance agent for more information.

ABOUT PROTECTIVE LIFE INSURANCE COMPANY

Protective Life Insurance Company helps provide financial security through
innovative, valuable and affordable insurance and investment products. For
more than 100 years, the mission of the company has remained alive in its
name. Protective is committed to tearing down the barriers that prevent people
from enjoying the peace of mind and satisfaction that come from taking care of
their future financial needs and the needs of those who depend on them. By
enabling more people to confidently protect their tomorrow, we provide them
the freedom to embrace their today. For more information about Protective Life
Insurance Company, a subsidiary of Protective Life Corporation (NYSE: PL),
visit www.protective.com.

Disclosures:

Protective Custom Choice UL (Form Number UL-22) and Protective Advantage
Choice UL (Form Number UL-21) are universal life insurance policies; and,
Protective Survivor UL, policy form UL-19 12-12, is a flexible premium
second-to-die universal life insurance policy. All policies issued by
Protective Life Insurance Company, Birmingham, AL. Policy form numbers,
product features and availability may vary by state. Consult policies for
benefits, riders, limitations and exclusions. Subject to underwriting. Up to a
two-year contestable and suicide period. Benefits adjusted for misstatements
of age or sex. In Montana, unisex rates apply. All payments and all guarantees
are subject to the claims-paying ability of Protective Life Insurance Company.

Protective Life refers to Protective Life Insurance Company (PLICO) and its
affiliates, including Protective Life & Annuity Insurance Company (PLAICO).
All companies located in Birmingham, AL.

Contact:

Protective Life Insurance Company
Christina Anderson, 205-268-4401
External Communications
christina.anderson@protective.com
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