Delta Updates SkyMiles Medallion Program Qualifications

           Delta Updates SkyMiles Medallion Program Qualifications

Medallion level earning to focus on providing high value customers an even
more exclusive SkyMiles Medallion program experience

PR Newswire

ATLANTA, Jan. 17, 2013

ATLANTA, Jan. 17, 2013 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) took
another step in its commitment to high value customers today by unveiling new
SkyMiles Medallion status requirements for customers who reside in the United
States.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

Customers will be introduced to Medallion Qualification Dollars (MQDs), a
minimum spend level required to qualify for status in the 2015 Medallion
program based on the price of tickets purchased. This is in addition to the
Medallion Qualification Miles (MQMs) or Medallion Qualification Segments
(MQSs) already used to determine the various status levels of the SkyMiles
Medallion program.

The move follows an industry trend of rewarding customers based on dollars
spent and will be effective on January 1, 2014 for the following Medallion
program year and will not affect customers in 2013. The changes will ensure
that customers who have earned Medallion status – through both flying and
dollars spent – reap the rewards of the Delta SkyMiles Medallion program.

"These changes are a result of considerable research that we've conducted
including conversations with hundreds of customers, many of whom expressed a
desire to see the Medallion program truly target our best customers," said
Jeff Robertson, vice president – SkyMiles. "Adding a revenue component to the
SkyMiles Medallion program ensures that our most valued customers receive the
best program benefits and a more exclusive experience."

With these changes, Medallion status will be earned in the following way:

MEDALLION QUALIFICATION
     Silver Gold   Platinum Diamond
MQDs $2,500 $5,000 $7,500   $12,500
     and    and    and      and
MQMs 25,000 50,000 75,000   125,000
     or     or     or       or
MQSs 30     60     100      140

Customers with a U.S. Delta SkyMiles Credit Card from American Express will
have thenew MQDs requirement waived each year they make $25,000 in eligible
purchases using their card.

Beginning 2014, customers will be able to track their progress toward their
Medallion status with the recently introduced My SkyMiles dashboard on the new
delta.com. Delta recently completed the first part of a $140 million
investment in technology improvements to delta.com, kiosks and its Fly Delta
app.

Delta is currently the only airline that offers program benefits such as
unlimited complimentary domestic upgrades including award tickets, no mileage
expiration, an industry-leading Diamond Medallion published tier and rollover
MQMs.

Today's announcements are the latest in Delta's previously announced plan to
invest more than $3 billion in enhanced global products, services and airport
facilities through 2013. In addition to updating the SkyMiles program, Delta
is also adding more First Class seats and in-seat entertainment to its
domestic product offering; has added Economy Comfort to the domestic fleet; is
installing flat-bed seats on its entire international widebody fleet; adding
personal, in-seat entertainment for both BusinessElite and Economy class
customers on all long-haul international flights; has added in-flight Wi-Fi
service to all domestic aircraft, including two-class regional jets, with
international aircraft scheduled to be complete by 2015; and building new
terminal facilities for international customers at its two largest global
gateways – Atlanta and New York-JFK.

Now in its 32nd year, SkyMiles is one of the longest-running and most
successful loyalty programs in the travel industry. Delta offers many ways to
redeem frequent flyer miles, including airline tickets on Delta and 28 partner
airlines, mileage upgrades, car rentals, hotel stays and Delta Sky Club
memberships, and is the only airline with miles that don't expire. SkyMiles
was named "Best Domestic Frequent Flyer program" by readers of Executive
Traveler magazine and also received two Freddie Awards for  "Best Promotion
for Redemption" and "Best Loyalty Credit Card" for Delta SkyMiles Credit Card
from American Express in 2012. For more information on the SkyMiles program,
Medallion status and mileage redemption options, visit delta.com/skymiles.

Delta Air Lines serves more than 160 million customers each year. During the
past year, Delta won 33 airline industry awards sweeping the major corporate
travel surveys including Business Travel News, Travel Weekly, TravelAge West,
Recommend Magazine and The Beat. Delta was also a recipient of the Secretary
of Defense Freedom Award for exceptional support of National Guard and Reserve
employees. With an industry-leading global network, Delta and the Delta
Connection carriers offer service to nearly 318 destinations in 59 countries
on six continents. Headquartered in Atlanta, Delta employs 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft. A founding
member of the SkyTeam global alliance, Delta participates in the industry's
leading trans-Atlantic joint venture with Air France-KLM and Alitalia.
Including its worldwide alliance partners, Delta offers customers more than
13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit,
Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles
de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the
SkyMiles frequent flier program, a world-class airline loyalty program; the
award-winning BusinessElite service; and more than 50 Delta Sky Clubs in
airports worldwide. Delta is investing more than $3 billion through 2013 in
airport facilities and global products, services and technology to enhance the
customer experience in the air and on the ground. Customers can check in for
flights, print boarding passes, check bags and review flight status at
delta.com.

SOURCE Delta Air Lines

Website: http://www.delta.com
Contact: Delta Corporate Communications, +1-404-715-2554
 
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