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Clean Guys Entertainment And NCM® Fathom Events Plan Upcoming Cinema Comedy Series For 2013

  Clean Guys Entertainment And NCM® Fathom Events Plan Upcoming Cinema Comedy
  Series For 2013

Business Wire

CENTENNIAL, Colo. -- January 17, 2013

NCM^® Fathom Events, the alternative entertainment division of National
CineMedia (NASDAQ: NCMI), is collaborating with Clean Guys Entertainment to
develop a series of comedy presentations for U.S. movie theaters to debut in
2013.

The planned event series will be a cinematic showcase featuring clean standup
from some of the biggest names in the comedy business and the hottest
up-and-coming comics on the circuit. These first-ever, clean movie theater
comedy events designed for families will leave audiences laughing uproariously
with humor that promises not to offend.

Executive producers for Clean Guys Entertainment are comedian Dave Coulier
(“Full House,” “America’s Most Talented Kids,” “America’s Funniest People”),
Jim Janicek (ABC’s TGIF comedy block; specials and programming for ABC, NBC,
Disney, Comcast, The Muppets, ABC Kids; and Baby Einstein videos) and Mike
Sears (“A Warrior’s Heart” feature film, “Eco Challenge” TV events, TBS’
“Dinner and a Movie,” NBC’s “Name Your Adventure”). Coulier, Janicek and Sears
are working with the NCM Fathom Events team to create the new in-theater
comedy series.

“If you’ve been to a stand-up comedy show in the last few years, you know the
trend is foul-mouthed and cringe inducing,” said Coulier. “Everybody likes to
laugh and we do, too. We’ve heard such a loud demand from audiences for clean
content. Big name comedians like Jerry Seinfeld, Jim Gaffigan and Brian Regan
don’t need to be dirty to be funny. I believe fans want a dependable place
where they can find alternatives for a high-quality, clean comedy experience.
I’ve met so many extraordinary clean comedians while on tour, that I realized
we just had to create an outlet where America can rediscover quality comedy
for the entire family. We’re offering a whole new, very big way for both top
name and up-and-coming comedians to reach the world. Movie theaters are a
great place to reach existing fans and build new ones.”

“We believe fans will go to the movie theaters just like they would a tour
event to enjoy extraordinary comedy entertainment,” added Janicek. “With
today’s immersive screens and luxury seats, it’s the next best thing to being
at the comedy club. At a fraction of the cost, entire families can attend.”

Coulier, Janicek and Sears are developing entertainment that is funny without
the filth. Many of the world’s beloved comic icons have performed without the
crutch of offensive language, including Seinfeld, Bob Newhart, Ellen
DeGeneres, Lilly Tomlin, Jay Leno, Bill Cosby, Johnny Carson and Bob Hope.

“We plan to welcome some of the best known and unknown comedy talent in the
world to showcase their humor in theaters nationwide. What comedian doesn’t
want that?” said Sears. “No other place can offer this type of exposure.”

“We’re proud to be the first to bring a new series of comedy events to movie
theaters that can be enjoyed by the entire family. Funny is funny and these
guys are funny,” said Shelly Maxwell, executive vice president for NCM Fathom
Events.

“With the support of the exhibition industry, Fathom has helped redefine the
movie theater as we know it, bringing people together as a community to
experience amazing events they might not otherwise be able to see,” said Dan
Diamond, senior vice president of Business Development for NCM Fathom Events.

Fathom Events is a leader in the alternative entertainment industry, offering
a variety of one-of-a-kind entertainment events in movie theaters nationwide
since 2002 including live, high-definition performances of the Metropolitan
Opera, sports, music, Broadway and many other unique entertainment
presentations.

About Clean Guys Entertainment

Together with founding partner, funny man, Dave Coulier (“Full House”), the
Clean Guys Entertainment’s mission is to create a comic “hot spot” that is
trusted for big laughs without offensive language. For more information and
contacts visit www.cleanguysentertainment.com.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Lauren Leff, 303-957-1709
lauren.leff@ncm.com
 
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