4imprint® e-book Showcases 103 Ways to Use Promotional Products

  4imprint® e-book Showcases 103 Ways to Use Promotional Products

Business Wire

OSHKOSH, Wis. -- January 17, 2013

From dog-training videos on promotional USB drives to encouraging the purchase
of fresh fruits and veggies with branded wood coins at a farmers market,
organizations are continually finding inventive new ways to use promotional
products. That’s why promotional products retailer 4imprint released a new
e-book debuting 103 creative ways of using promotional items.

The creativity is endless in the Promotional Products Work 3^rd edition
e-book. Real organizations that use 4imprint promotional items share how
they’ve used promotional products to meet their objectives. The book
highlights dozens of customer profiles in an easy-to-read guide to using
logo-emblazoned giveaways, promotional items, corporate apparel and
personalized gifts to:

  *build brand awareness
  *stand out at a tradeshow
  *raise funds for a cause
  *reward a job well done
  *spread the word
  *strengthen team unity
  *drive action

The e-book draws its ideas from surveys conducted with customers who ordered
and used promotional products. Business, government, education and nonprofit
organizations were eager to share their ideas in the surveys. The wide-range
of stories includes:

  *“We have a dog training boot camp; at the end of which we make a video of
    each dog working with the trainer to demonstrate what was learned. The
    USBs are a great way to send a copy of each dog’s video home with the
    owner, as well as keep our information handy for them to pass along.”

       *Heidi, Complete K9 Training

  *“These [branded] wooden nickels will be used as $1 coins that recipients
    can use to purchase food at the local Farmers Market. We are trying to get
    local recipients to access the local fresh fruits and veggies offered at
    the market and increase healthy eating in low-income families.”

       *Tabetha, Tehama County Community Action

  *“The personalized leather padfolio is a great gift for our sales team.
    Everyone is proud to make customer visits looking like a professional,
    united team with their padfolio in hand.”

       *Rachel, Trotec Laser, Inc.

“Our customers like sharing as well as hearing about creative ways to use
promotional products,” says Kevin Lyons-Tarr, CEO, 4imprint. “We hope the
ideas in this new e-book will provide a little inspiration to those planning
events, giveaways or promotions.”

The free e-book is available for download at http://4impr.in/UyoMCs.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the
London Stock Exchange, serving more than 100,000 businesses with promotional
items throughout the United States, Canada, United Kingdom and Ireland.
4imprint offers corporate gifts, personalized gifts, custom t-shirts,
promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes,
custom calendars, custom shirts and much more. For additional information,
visit www.4imprint.com.


Greg Ebel, 920-236-7272, ext. 8396
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