Land Rover Made of the [Black and] White Stuff to Cope With UK Snow
LONDON, January 17, 2013
LONDON, January 17, 2013 /PRNewswire/ --
Land Rover is proving itself once again as the manufacturer of choice during
Britain's latest cold snap. With the mercury plummeting into negative figures,
the Met Office has issued several severe weather warnings throughout the UK
and potential SUV buyers are turning to Land Rover as their trusted
all-weather, all-terrain brand.
Land Rover dealerships across the country are reporting an increase in
visitors andhits to the Land Rover website have risen considerably. The new
13MY Freelander, in particular the recently revealed 'Black and White' special
edition, is proving one of the most popular choices for those looking for
all-weather assurance. The Black and White special editions are sold from
stock and are therefore often available to drive straight away from a dealer,
providing customers with an immediate solution to the cold snap.
The new special edition was launched in December and offers customers an
unparalleled value proposition, to include17-inch split-spoke alloys,
signature LED running lights, Bluetooth, privacy glass, rear load cover and
gloss black exterior features and is priced at £23,495 for the TD4 manual
The Freelander Black and White special edition, as with all Land Rover 4x4s,
features the marque's patented Terrain Response system which programmes the
car's chassis and powertrain to optimum settings to cope with road and weather
conditions. The Grass, Gravel and Snow setting will provide the driver with a
softer throttle response to prevent wheelspin, and increased traction control
intervention to keep all four wheels under greater control. This intelligent
use of the Freelander's 4x4 systems gives drivers' increased confidence when
negotiating adverse conditions including slush and snow.
The Freelander Black and White edition also benefits from Land Rover's recent
model year updates including new front lights incorporating signature day time
running LED light bars, new rear lamps, a revised interior and simplified
controls providing a more luxurious ambiance.
Jaguar Land Rover UK Managing Director, Jeremy Hicks said: "The Freelander
Black and White special edition offers a superb customer proposition providing
generous equipment levels, the luxuries associated with a Land Rover together
with the command driving position; particularly ideal for negotiating through
"The initial reaction to the Freelander Black and White has
beenenormouslypositive, so much so that Land Rover has decided to produce a
further run later in 2013."
Land Rover UK recently published its biggest year-on-year sales increase with
UK retails up 24.4% selling 54,480 cars in 2012. This sales success has led to
800 new jobs being created at JLR's Sollihull plant which manufactures the
Range Rover, Range Rover Sport, Discovery and Defender products.
Contact: Nick O'Donnell - JLR Corporate Communications - T: +44 (0) 7825
115951 - E: email@example.com
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