Seventy-one Percent of Americans Believe Last-minute Travel is More Expensive,
Yet Hotwire Hotels Are Offering Deepest Discounts on the Day of Arrival
Contrary to Popular Belief, Big City Hotels Available to Hotwire's 11th Hour
Bookers with Huge Day-of Discounts
SAN FRANCISCO, Jan. 17, 2013
SAN FRANCISCO, Jan. 17, 2013 /PRNewswire/ --With MLK weekend just days away,
Hotwire.com, a leading discount travel site, today revealed more results from
its second annual American Travel Behavior Survey, conducted online on its
behalf by Harris Interactive in October 2012 among over 2,000 U.S. adults.
According to the survey, 71 percent of Americans believe booking a last-minute
leisure trip costs more than booking one further in advance. However, the
latest Hotwire pricing trends show the exact opposite; hotels, particularly
those in big cities typically associated with high prices, are offering their
deepest discounts on the day of check-in.
Large hotels in major cities like Los Angeles, New York and San Francisco
adjust their prices on a daily, or sometimes hourly, basis. Oftentimes hotel
demand doesn't always materialize as much as expected and they discount
heavily on the day of check-in as a last ditch attempt to fill empty rooms.
That means that travelers shopping for a room to stay in that night can score
a better rate than if they booked weeks, or even days, in advance. Hotwire
works with these hotels to provide these 11^th hour discounts to travelers
through their website, mobile site and mobile app, where 75 percent of
bookings are made on the day of check-in.
"Folks visiting major metropolises are typically wary of waiting until the
last minute to book a hotel because they're worried about being able to find
an affordable room in a prime location," said Clem Bason, president of the
Hotwire Group. "But in reality, hoteliers are dropping prices right up until
the day of check in to attract last-minute bookings, with more and more coming
from mobile devices. That means it's not too late to score a great deal for
MLK weekend, which is right around the corner."
While travelers can get bigger discounts than ever at the last minute, they
should keep in mind that different seasons can result in better deals – for
example, winter months are typically off-season for many destinations, which
can lead to bigger savings before the busier spring and summer months hit.
Below are five big city examples for January where folks can save more on the
day of check-in than if they book further in advance:
Price: Day Price: 7-14 Percent
City Star Rating and Location
Of days Prior Savings
1.San 4.5-star Union Square
East $152/night $246/night 62%
- Moscone area hotel
4-star Santa Monica –
2.Los Angeles Venice – Marina Del Ray $134/night $215/night 60%
3.New York 4-star Downtown - SoHo -
$114/night $147/night 29%
City Financial District area
4.5-star Magnificent Mile
4.Chicago $97/night $121/night 25%
5.Atlanta 4-star Buckhead area $89/night $109/night 22%
Above savings are calculated by comparing Hotwire Hot Rates for select
destinations seven days before against day of bookings. Hotel sample rates are
based on Hotwire searches made on 1/14/13 for same day stay compared to a stay
either one week or two weeks ahead (1/21/13 or 1/28/13).
Travelers can easily stay on top of the latest last-minute deals to their
favorite locations through Hotwire's award-winning website, www.hotwire.com,
or search and book an affordable hotel while on-the-go via its free mobile
app, available from the U.S. and Canada App Store on iPhone and iPod touch or
Harris Interactive^® fielded the study on behalf of Hotwire from October
15-17, 2012 via its QuickQuery^SM online omnibus service, interviewing 2,133
U.S. adults aged 18 years and older. This online survey is not based on a
probability sample and therefore no estimates of theoretical sampling error
can be calculated. For complete survey methodology, including weighting
variables, please contact Andrew Reynolds at email@example.com or (323)
Hotwire.com is a leading discount travel site with low rates on airline
tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in
2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help
travelers book unsold airline seats, hotel rooms and rental cars. Hotwire.com
is an award-winning website and Hotwire, Inc. is an operating company of
Expedia, Inc. CST # 2029030-50. NST: 20003-0209. For more information, visit
http://www.hotwire.com. Hotwire.com operates sites in 8 countries
worldwide:www.hotwire.com, www.hotwire.com/uk, www.hotwire.com/ie,
www.hotwire.com/au, www.hotwire.com/nz, www.hotwire.com/se,
www.hotwire.com/noand www.hotwire.com/dk. In addition to Hotwire, The Hotwire
Group of websites includes: www.hotwire.comand www.carrentals.com.
Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or
trademarks of Hotwire, Inc. in the U.S. and/or other countries.All other
trademarks are the property of their respective owners.© 2013 Hotwire,
Inc.All rights reserved. CST # 2053390-50.
Press spacebar to pause and continue. Press esc to stop.