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Scholastic Launches "The Adventures of Captain Underpants™" App for iPad, Based on Bestselling Book Series by Dav Pilkey

  Scholastic Launches "The Adventures of Captain Underpants™" App for iPad,
                Based on Bestselling Book Series by Dav Pilkey

PR Newswire

NEW YORK, Jan. 17, 2013

NEW YORK, Jan. 17, 2013 /PRNewswire/ --Scholastic, the global children's
publishing, education, and media company, announced today the U.S. launch of
"The Adventures of Captain Underpants" App for iPad, available exclusively on
the App Store. Also this week, Scholastic published Dav Pilkey's tenth epic
Captain Underpants adventure, Captain Underpants and the Revolting Revenge of
the Radioactive Robo-Boxers, with a first printing of one million copies. The
Captain Underpants App boldly brings the Captain and his adventures to young
fans who will love to read, play and interact with their favorite characters
in color!

(Photo: http://photos.prnewswire.com/prnh/20130117/NY43982 )

(Logo:http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO )

"For more than fifteen years, kids around the world have devoured Dav Pilkey's
brilliant combination of humorous stories, fantastic characters, and
irresistible illustrations," said Ellie Berger, President of Scholastic Trade.
"Now, longtime fans, as well as those just discovering the captivating world
of Captain Underpants, can experience Dav Pilkey's irreverent humor in this
all-new interactive format. This app is a fun and exciting way to extend the
reading experience for this phenomenally popular series."

"The Scholastic app team did an awesome job!" said Dav Pilkey. "I really think
kids are going to have a lot of fun reading the book in full color, playing
the crazy games, interacting with the characters—and creating new ones of
their own!"

In The Adventures of Captain Underpants App, old and new fans of the Captain
will discover new ways to interact with their favorite characters, with all
the action, thrills and "laffs" they've come to know and love in the Captain
Underpants books. Players can dive into the world of the Captain in the
Book-O-Rama, which presents the entire first epic novelThe Adventures of
Captain Underpantsby Dav Pilkey for the first time in color and in high
resolution. Experience the book as never before with full narration and
literally move through the story with parallax animation technology. Play
zany, fun and interactive games: help Harold and George hypnotize their
teacher Mr. Krupp! Race against the clock to chase Captain Underpants through
the city in a challenging maze game! Battle with Dr. Diaper and his nefarious
robot minions todestroy the Laser Matic 2000and save the world—before it's
too late! As players earn rewards in the games, they can visit the Beatbox and
play hilarious sounds, record their own sounds and then watch the Captain
"conduct" a gut-busting symphony. Players also can create their own avatar and
choose a silly "Captain Underpants name," literally putting them in the app
where they'll see their avatars right alongside Captain Underpants.

The Adventures of Captain Underpants App is available for $4.99 from the App
Store on iPad or at www.itunes.com/appstore.

About Captain Underpants
Launched in September 1997 with The Adventures of Captain Underpants, the
Captain Underpants series has more than 50 million books in print in North
America. The Captain Underpants series tells the story of two mischievous
kids, George Beard and Harold Hutchins, who hypnotize their school principal
and turn him into their comic book creation, Captain Underpants. The Captain
Underpants books are published in 31 languages. In October 2011, DreamWorks
Animation SKG, Inc. announced that the studio had obtained the rights to Dav
Pilkey's Captain Underpants book series, with plans to pursue a feature film
adaptation for the big screen. DreamWorks Animation development executive
Damon Ross is overseeing the project at the studio. For more information about
Captain Underpants visit www.scholastic.com/captainunderpants or Scholastic's
media room at http://mediaroom.scholastic.com/davpilkey. For more information
about the Captain Underpants App, please visit
www.scholastic.com/apps/captainunderpants.

About Dav Pilkey
Dav Pilkey created his first stories as comic books while he was in elementary
school. Since then, in addition to the Captain Underpants series, his
Scholastic books include numerous popular, award-winning books for children,
such as Dog Breath, winner of the California Young Reader Medal; The Paperboy,
a Caldecott Honor Book; The Adventures of Super Diaper Baby, which debuted at
#1 on the New York Times bestseller list; The Adventures of Ook & Gluk:
Kung-Fu Cavemen from the Future, a #1 New York Times bestseller, and the Dumb
Bunnies series. For more information about Dav Pilkey, visit www.pilkey.com.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
related services and children's media. Scholastic creates quality books and
ebooks, print and technology-based learning materials and programs, magazines,
multi-media and other products that help children learn both at school and at
home.The Company distributes its products and services worldwide through a
variety of channels, including school-based book clubs and book fairs, retail
stores, schools, libraries, on-air, and online at www.scholastic.com.

SOURCE Scholastic Corporation

Website: http://www.scholastic.com
Contact: Tracy van Straaten, Vice President of Publicity, Trade, Scholastic
Inc., +1-212-389-3782, tvanstraaten@scholastic.com
 
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