Profire Energy to Begin Distributing BelGAS Products

Profire Energy to Begin Distributing BelGAS Products

Profire to Begin Selling BelGAS Regulators, Pressure Gauges, and Other
Products in Eight States in the Western US

LINDON, Utah, Jan. 17, 2013 (GLOBE NEWSWIRE) -- Profire Energy, Inc.
(OTCBB:PFIE), which manufacturers, installs and services burner management
systems and other combustion management technologies for the oil and gas
industry, today announced that it will begin distributing BelGAS products in
eight states, including: Utah, Idaho, Nevada, Colorado, Wyoming, Montana,
North Dakota, and South Dakota. Profire will distribute BelGAS regulators,
pressure gauges, thermometers, thermowells, diaphragms, and other BelGAS
products within these states.

BelGAS is a division of Marsh Bellofram Group of Companies, which has
distribution channels throughout the world, and has provided proven products
to the oil and gas sectors for over 40 years:

"Our agreement with BelGAS allows us to reduce costs on many products we
supply, and still deliver high-quality products to our customers," said Andrew
Limpert, chief financial officer of Profire.

This recent addition of BelGAS products to Profire's sales mix is part of
Profire's expansion efforts to new geographic markets:

"As we continue our geographic expansion, the use of synergistic relationships
is integral to our long-term strategic plans," said Justin Hatch, VP Business
Development at Profire. "By leveraging various distribution relationships
throughout the world, we believe we can more efficiently enter new markets and
expand our global reach in ways that continue to create stakeholder value."

About Profire Energy, Inc.

Profire Energy assists energy production companies in the safe and efficient
transportation, refinement and production of oil and natural gas. As energy
companies seek greater safety for their employees, compliance with more
stringent EPA standards and enhanced margins with their energy production
processes, Profire Energy's burner management systems are increasingly
becoming part of their solution. To learn more about the company's products
and services, please visit Profire has offices in
Lindon, Utah; Houston, Texas; and Edmonton, Alberta, Canada.

The Profire Energy, Inc. logo is available at

Cautionary Note Regarding Forward-Looking Statements. This release contains
"forward-looking" statements regarding the potential benefits of our
distributorship relationship with BelGAS for our geographic expansion into new
markets and our ability to create additional stakeholder value.While we have
established a distributor relationship with BelGAS, there is no guarantee that
we will be able to leverage that relationship into new markets or to expand
our global reach.All forward-looking statements are subject to uncertainty
and changes in circumstances. Forward-looking statements are not guarantees of
future results or performance and involve risks, assumptions and uncertainties
that could cause actual events or results to differ materially from the events
or results described in, or anticipated by, the forward-looking statements.
Factors that could materially affect such forward-looking statements include
certain economic, business, public market and regulatory risks and factors
identified in the company's periodic reports filed with the Securities
Exchange Commission.All forward-looking statements are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of
1995.All forward-looking statements are made only as of the date of this
release and the company assumes no obligation to update forward-looking
statements to reflect subsequent events or circumstances. Readers should not
place undue reliance on these forward-looking statements.

CONTACT: Profire Energy, Inc.
         Andrew Limpert, CFO
         (801) 796-5127

         Profire Energy, Inc.
         Nathan McBride, Investor Relations
         (801) 796-5127

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