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Not-For-Profit Educational Travel Leader Road Scholar Selects Epsilon For Database Marketing Services



  Not-For-Profit Educational Travel Leader Road Scholar Selects Epsilon For
                         Database Marketing Services

Epsilon to Host Comprehensive Marketing Database in Support of Campaign
Execution Across Marketing Channels

PR Newswire

DALLAS, Jan. 17, 2013

DALLAS, Jan. 17, 2013 /PRNewswire/ -- Road Scholar, a not-for-profit
organization providing adults with educational travel opportunities around the
globe, has signed a new multiyear agreement with Epsilon, an Alliance Data
(NYSE: ADS) company. Epsilon will host Road Scholar's marketing database of
millions of educational traveler and donor records to enable more effective
communications across marketing channels including direct mail and email.

(Logo: http://photos.prnewswire.com/prnh/20051024/ADSLOGO)

Road Scholar's mission is to inspire adults to learn, discover and travel.
Their learning adventures engage expert instructors, provide extraordinary
access, and stimulate discourse and friendship among people for whom learning
is the journey of a lifetime. Since inception, more than 5 million people have
enrolled in their 6,500 iconic educational adventures offered annually in 50
states and 150 countries around the world. Road Scholar educational adventures
are created by Elderhostel, Inc., the not-for-profit world leader in lifelong
learning since 1975.

Under the terms of the new multiyear agreement, Epsilon will develop and host
a robust marketing database containing millions of participants, inquirers and
donors. The database will support marketing campaign execution through
channels such as direct mail and email in an effort to reach targeted Road
Scholar households with relevant information. Road Scholar relies on hundreds
of marketing campaigns each year to reach its core audience including
communications such as newsletters, catalogs, emails and triggered messages
based on specific actions. The database that Epsilon is providing will
streamline these efforts and help Road Scholar improve communications through
better segmentation and targeting.

"Epsilon is a leader in the database marketing space with extensive knowledge
of both the nonprofit and travel industries and we are confident that they
will help us achieve our goals," said Mei Jones, director of customer
relationship management at Road Scholar. "We are focused on improving our
customer contact strategy and the right platform and partner will be essential
to these efforts. As we strive to build more meaningful relationships with our
participants by delivering valuable and timely information, the database
infrastructure hosted by Epsilon will fuel these connections and uncover new
opportunities for our organization."

"From our earliest days as a marketing company, Epsilon has served nonprofit
and travel organizations. Our newest client, Road Scholar, blends our passion
and expertise for both of these industries," said Bryan Kennedy, chief
executive officer of Epsilon. "The educational-oriented travel programs that
Road Scholar hosts are truly exceptional, uncovering not only new exciting
destinations but also insightful knowledge about unique locations. By
investing in their database technology, Road Scholar is committing to more
relevant and insightful conversations with travelers."

About Epsilon

Epsilon is the global leader in delivering direct-to-customer connections that
drive business performance. Epsilon's integrated solutions leverage the power
of rich transactional and demographic marketing data, strategic insights,
analytics, award-winning creative and robust digital and database marketing
technologies to connect brands with consumers both online and offline,
increasing engagement to generate measurable marketing outcomes.  Founded in
1969, Epsilon works with over 2,000 global clients and employs nearly 4,800
associates in 61 offices worldwide. For more information, visit
www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

About Road Scholar

Not-for-profit Road Scholar's mission is to inspire adults to learn, discover
and travel. Our learning adventures engage expert instructors, provide
extraordinary access, and stimulate discourse and friendship among people for
whom learning is the journey of a lifetime. Since inception, more than 5
million people have enrolled in our 6,500 iconic educational adventures
offered annually in 50 states and 150 countries around the world.

Road Scholar educational adventures are created by Elderhostel, Inc., the
not-for-profit world leader in lifelong learning since 1975. To learn more,
please visit our website at www.roadscholar.org/press.

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data and its three
businesses employ approximately 11,000 associates at more than 70 locations
worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our web site, www.AllianceData.com, or you can follow us on Twitter at
www.Twitter.com/AllianceData.

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data

Website: http://www.epsilon.com
Contact: Alliance Data: Analysts/Investors, Julie Prozeller, FTI Consulting,
+1-212-850-5721, alliancedata@fticonsulting.com; or Media, Shelley Whiddon,
+1-214-494-3811, Shelley.whiddon@alliancedata.com; or Epsilon: Media, Jessica
Nable, +1-212-457-7135, jnable@epsilon.com
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