Celtra Secures New Financing Round Led by Softbank Capital

Celtra Secures New Financing Round Led by Softbank Capital 
Strategic Investment to Boost Expansion in 2013 After Impressive 300%
Revenue Growth in 2012 
CAMBRIDGE, MA -- (Marketwire) -- 01/17/13 --  Celtra Inc., the
industry leader for rich media mobile ad serving and analytics, today
announced a $4 million strategic investment led by investor SoftBank
Capital. Ron Fisher, managing partner at SoftBank Capital, will join
Celtra's Board of Directors. 
In addition to SoftBank Capital, existing Celtra investors GrandBanks
Capital and Fairhaven Capital participated in this round. The
investment will be used to explore business opportunities in Japan
and elsewhere in the Asia Pacific by leveraging SoftBank Capital's
strong relationships and experience in the region. In addition, funds
will be used to expand the company's engineering presence in the U.S.
by bringing product development operations to San Francisco. 
"2012 was a watershed year for mobile advertising, and Celtra's
technology established the company as the uncontested leader in the
rich media ad-serving space," said Ron Fisher, managing partner,
SoftBank Capital. "Celtra's AdCreator platform takes a unique
approach to deliver the next generation of ad display technology.
Having the creative builder, ad server and analytics integrated in a
single online platform simplifies all stages of the campaign
lifecycle, provides dynamic campaign optimization and opens new
possibilities for more insightful analytics."  
Celtra saw phenomenal success in 2012, becoming profitable in Q3 and
consistently exceeding goals, with revenue growth of more than 300
percent. The company's AdCreator platform has been widely adopted
across the largest mobile publishers, ad-networks and other ecosystem
players such as exchanges and RTBs. Celtra is serving more than 200
clients and partners on the sell-side, including four of the top five
mobile ad networks. Celtra is also highly regarded among the world's
leading media agencies, which increasingly rely on AdCreator for rich
media ad serving and analytics. In fact, eight out of the top 10
media agencies are using Celtra's platform. 
Additional 2012 achievements include the launch of Celtra's AdCreator
3 platform, the introduction of Celtra's innovative Rich Media Post
for 
Facebook product, and the forging of strong partnerships with
global agencies such as Mindshare in the U.K. Celtra also was named
one of the Most Innovative Tech Companies of the Year by the American
Business Awards and won MassTLC's Innovative Mobile Technology of the
Year Award.  
"The Celtra team has both a clear vision and a proven ability to
execute," said Clark Kokich, Chairman at Razorfish. "They are
constantly innovating and pushing the industry forward, and as a
result, Celtra is experiencing rapid adoption by advertising
agencies." 
"We are thrilled about this strategic investment from SoftBank
Capital," said Mihael Mikek, co-founder and CEO at Celtra. "It comes
at a pivotal time for the company as we look to expand our footprint
domestically and abroad. I am confident SoftBank Capital's
involvement will have a significant impact on our business as we
enter into our next phase of growth."  
About SoftBank Capital
 SoftBank Capital makes early and growth stage
investments in companies that connect people, devices and the world.
The fund focuses on category leaders in consumer and enterprise
mobile, online advertising, ecommerce, social media, and cloud
computing. We have been making investments since 1995, with recent
exits including Buddy Media, Hyperpublic, Huffington Post, OMGPOP,
Pivot, and ZipList. Our investors include SoftBank Corp., which
introduced the iPhone to the Japanese market and recently announced
the strategic acquisition of Sprint; Yahoo! Japan, the largest search
engine and content portal in Japan; and Alibaba, the largest online
B2B company in China. To learn more, visit www.softbank.com. 
About Celtra Inc. 
 Celtra Inc. is the global leader for rich media
mobile ad serving and analytics. Celtra's AdCreator 3 platform, which
is used by world's leading agencies, publishers and networks in more
than 18 countries, is the only complete, SDK and ad server agnostic
platform for rich media mobile advertising. Celtra's unparalleled
HTML5 ad products are designed to provide the best user experience,
performance and reliability on distinctive mobile platforms with one
single ad unit. For more information, visit Celtra at www.celtra.com
or @CeltraMobile on Twitter. 
Celtra is headquartered in Cambridge (MA), with offices in New York
City, San Francisco, Los Angeles, Chicago, London (UK), and Ljubljana
(SI). 
Media Contact
Caitlin Leddy 
SHIFT Communications
+1 (617) 779-1830
cleddy@shiftcomm.com