HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA

HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA 
PUTEAUX CEDEX, FRANCE -- (Marketwire) -- 01/17/13 --  
Puteaux, 17th January 2013 


 
                                HAVAS PUSHES ITS
                            INTEGRATION AND DIGITAL
                              STRATEGY INTO MEDIA

 
HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST
INNOVATIVE 
CLIENT FOCUSED MEDIA GROUP 
Havas  today announced  another step  forward with  its integration
strategy to underscore its simple and agile structure. 
The  newly  created  'Havas  Media  Group'  will  include  all  of
Havas's media
agencies, consisting of Havas Media (operating in 126
markets), within which its media  brand MPG and its digital brand
Media Contacts will be fully incorporated
and  rebranded,  and  Arena
 Media  (operating  in  13 markets).  The rebrand is supported  by a
new  simplified structure that  places its digital expertise and
content marketing at the core of its operations. This move brings the
media side
of  the business in line with the  structure of Havas's
creative division, Havas
Creative  Group  (composed  of  the  Havas 
Worldwide  global network and Arnold
Worldwide micro-network). 
Alfonso Rodes, Havas Media Group's CEO comments: "The explosion of
digital media
means  that no one  can afford to  deliver a siloed 
approach to communications.
 This  new media  model integrates  our
digital  expertise "at  the core" of our organisation,  promoting
greater agility between  all our teams and disciplines.
It's  a 
simple  yet  progressive  move  that  enables us to harness the
digital
transformation  that  has  hit  all  types  of media. By
reorganising our teams,
changing  the lines of reporting and 
investing in building company-wide digital
fluency,  we put ourselves
in  a unique position in  the industry. Our scale and simplicity
allows us to present clients with a shared vision that meets
consumer
demand for more meaningful connections." 
The new media organisation allows Havas to continue its strategy to
be the first
major   communications   holding  company  to  invest 
in  establishing digital
excellence at the center of all its agencies
around the world. The new structure
will  place  its  specialised 
units  suc
h  as  Artemis (the group's global data
management 
network),  Mobext  (mobile  network),  Socialyse (social media), and
Affiperf  (Havas's global trading desk) so that  they are more
accessible to the teams from both Havas Media Group and Havas Creative
Group. 
On  the content marketing  side, Havas Sports  & Entertainment will
support this
structure  with  its  36 international  offices, 
alongside such as Cake (Paris,
London, New York) Havas Event and
Havas Productions. 
To  manage this new organisation the group  has formed a new
executive committee
managed  by Alfonso Rodes as  the CEO of Havas 
Media Group.  Dominique Delport,
CEO of Havas Media France is
appointed as Global Managing Director for the Havas
Media  Group. 
Reporting to Alfonso Rodes, CEO  Havas Media Group, he will be in
charge  of the commercial  activity for all  countries and all
brands, strategy,
new  business, digital integration and intelligence.
Michel Sibony, "Global Head
of Middle Office", will manage all global
planning and buying operations as well
as  the group's  digital and 
specialist offers.  Jordi Ustrell, "Global Head of Back  Office" will
oversee the global support services such as IT, HR, legal and finance 
Michel  Sibony Global Head of  Middle Office: "We need  to guarantee
our clients
more  consistency in every market and more  speed in the
delivery of this change
to  provide greater  effectiveness and  more
efficiency  when leveraging the new technological given by data
management and technological platforms." 
To support this move the Havas Media brand will be relaunched on Jan
24(th) with
a new identity to reflect the tighter, more integrated
organisational structure. 
Dominique  Delport concludes: "Our clients need  change and
innovation more than
ever because beyond media, digital affects any
business with great opportunities
but also potential disruption.
Understanding the relationship between brands and consumers, 
especially for the growing digital generation, is essential. Our aim
is  to  form  a  new  company  that  lies at the intersection of the
traditional
international holding groups and the new style of
innovative, digital companies.
It's an exciting challenge for our
clients and our teams." 
About Havas 
Havas (Euronext Paris: HAV.PA) is one of the world's largest global
advertising,
digital and communications groups. Headquartered in
Paris, Havas operates through its two Business Units, Havas Creative
and Havas Media. Havas Creative Group incorporates the Havas
Worldwide (www.havasworldwide.com)
network - formerly Euro RSCG
Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com)
micro-network (16 agencies in 15 countries on 5 continents) as well
as several other strong agencies. 
Havas Media (www.havasmedia.com) is the world's fastest growing media
group,
operating in over 100 countries and incorporates two major
commercial brands:
Havas Media (ex MPG) and Arena. 
A multicultural and decentralized Group, Havas is present in more
than 100 countries through its networks of agencies and contractual
affiliations. The
Group offers a broad range of communications
services, including digital, advertising, direct marketing, media
planning and buying, corporate communications, sales promotion,
design, human resources, sports marketing, multimedia interactive
communications and public relations. Havas employs approximately
15,000 people. Further information about Havas is available on the
company's website: www.havas.com 


 
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Press Release: http://hugin.info/143438/R/1671313/543262.pdf 
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Source: HAVAS via Thomson Reuters ONE 
[HUG#1671313] 
Contacts: 
Communications:
Lorella Gessa
Communications Director
Havas Group
Tel: +33 (0)1 58 47 90 36
Lorella.gessa@havas.com 
Suzie Warner
Global Marketing Director
Havas Media
Tel: +44 (0)7968 450 185
suzie.warner@havasmedia.com 
Investor Relations:
Aurelie Jolion
Director of Investor Relations
Havas Group
Tel: +33 (0)1 58 47 92 42
aurelie.jolion@havas.com