Pop-up IHOP Has Crowds Melting in Times Square

  Pop-up IHOP Has Crowds Melting in Times Square

  IHOP’s Master Chef Hits the Streets with Portable Dining Booth to Test New
                                Griddle Melts

Business Wire

-- January 17, 2013

IHOP (NYSE: DIN):

Pop-up IHOP Melts Crowds in Times Square (Photo: Business Wire)

Pop-up IHOP Melts Crowds in Times Square (Photo: Business Wire)

                 
                     IHOP^® will heat things up in Times Square Friday,
                     setting up an actual restaurant dining booth on the
                     street to welcome passersby to sit down, sample and share
WHAT:                their opinions about the company’s new Griddle Melts
                     breakfast sandwiches. Real opinions. Real food. And, a
                     chance for real people to be in a national television
                     commercial.

                     The family-friendly restaurant chain, known for
WHY:                 “everything you love about breakfast,” will be shooting a
                     commercial to introduce the new menu items set to debut
                     in restaurants nationwide in February,

WHEN:                Friday, January 18, 9 a.m. to 4 p.m.

WHERE:               44^th & Broadway

WHO:                 IHOP Master Chef Phil Blankenship
                     Dailey Advertising

VISUALS:             Pop-up IHOP booth with hundreds of hungry passersby
                     seeking celebrity in IHOP’s new Griddle Melts commercial.

                     You are invited to come and cover the event and/or sample
TASTING:             IHOP’s new Griddle Melts. Present this alert at the front
                     of the line for priority seating.

                     IHOP recognized that breakfast sandwiches are the largest
                     selling breakfast item out of the home, with more than 55
                     billion servings consumed each year. IHOP will introduce
GRIDDLE MELTS:       Griddle Melts in restaurants nationwide on February 11.
                     The hand-crafted, made-to-order sandwiches on artisan
                     sourdough bread with a choice of three fluffy omelettes,
                     all made and served with fresh ingredients. Griddle Melt
                     varieties include:

                     •                        Spinach, Roasted Pepper &
                                                 Cheese
                                                 Sautéed fresh spinach and
                                                 onions in a fluffy egg
                                                 omelette topped with roasted
                                                 red peppers, melted
                                                 Provolone, Parmesan and
                                                 Pepper Jack cheeses on
                                                 grilled artisan sourdough
                                                 bread. Served with your
                                                 choice of hash browns, French
                                                 fries or seasonal fruit.

                     •                           Western
                                                 Smoked ham and sautéed
                                                 peppers and onions in a
                                                 classic omelette, topped with
                                                 sliced ham, melted American
                                                 cheese and served on grilled
                                                 artisan sourdough bread.
                                                 Served with your choice of
                                                 hash browns, French fries or
                                                 seasonal fruit.

                     •                           Ham & Egg Melt
                                                 Sliced ham and melted Swiss
                                                 and American cheeses over a
                                                 fluffy egg omelette served on
                                                 grilled artisan sourdough
                                                 bread. Served with your
                                                 choice of hash browns, French
                                                 fries or seasonal fruit.
                                                 

ABOUT IHOP

For 54 years, IHOP has been a leader and expert in all things breakfast and a
leader in family dining. The chain is highly competitive in its menu offering,
serving 65 different signature, made-from-scratch breakfast options as well as
a range of meals under 600 calories. Beyond offering “everything you love
about breakfast,” IHOP has a wide selection of popular lunch and dinner items,
as well. IHOP offers its guests an affordable, everyday dining experience with
warm and friendly service. As of September 30, 2012, there were 1,565 IHOPs in
50 states and the District of Columbia, as well as in Canada, Guatemala,
Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands.
Under the licensed name IHOP at HOME® consumers can also enjoy a line of
premium breakfast products available at leading retailers. IHOP restaurants
are franchised and operated by Glendale, Calif.-based International House of
Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a
wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130117005322/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50534454&lang=en

Contact:

Wills Communications, Inc.
Terry Wills/Angela Ibarra, 310-546-1212
 
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