Interpublic Invests in Kiip

  Interpublic Invests in Kiip

 IPG Media Lab to Oversee Strategic Partnership with Leading Mobile Innovator

Business Wire

SAN FRANCISCO -- January 16, 2013

Kiip and Interpublic Group (NYSE: IPG) announced today that they have entered
into a strategic partnership, which includes an investment by the global
advertising holding company. On IPG’s side, the partnership will be led the
IPG Media Lab division of IPG Mediabrands, which will help introduce top-tier
marketers to Kiip’s mobile and gaming advertising platform focusing on
rewards-based consumer interactions. The investment by IPG was a part of
Kiip’s most recent round of funding which took place at the end of 2012 and
included additional investments from Relay Ventures, Hummer Winblad, True
Ventures and Digital Garage, totaling $11 million.

Kiip's rewards network model includes an array of apps that connect a large
community of mobile consumers to rewards for their in-app “moments of
achievement” and enables brands to monetize mobile in a way that augments
quality of content and engagement versus a standard interruption model.

“IPG is committed to developing emerging technology, talent and innovation,
and bringing new solutions to our clients,” commented Michael I. Roth,
Chairman and CEO of Interpublic. “IPG Mediabrands and the IPG Media Lab
identified Kiip as a key player in the increasingly important mobile market,
with a thoughtful and effective model that connects brands with the modern
consumer. It’s always exciting when we can help our clients find new pathways
to consumer engagement.”

"At the IPG Media Lab, we identify the best and most innovative companies with
whom we and our clients can partner. Kiip's approach to engaging a brand's
customers and rewarding them when it is most effective is particularly
compelling," said Chad Stoller, managing Partner, IPG Media Lab. "We look
forward to being a strategic partner to Kiip and to working with them and
IPG's clients to build real business solutions."

“This is a major moment for Kiip,” said Brian Wong, CEO and co-founder of
Kiip. “By having a partner like IPG and the innovative team at the IPG Media
Lab join us, we expect to see accelerated global growth with top-tier
marketers who are looking to engage with mobile consumers. Having launched
just over a year ago, the traction we have made introducing a new advertising
model to major brands is remarkable and the potential of rewards-based
communications with a connected consumer is nearly limitless.”

The Kiip mobile rewards network aligns the interests of users, major brands
and game/app developers by linking moments of achievement with rewards from
major brands. Kiip now works with more than 45 top-tier consumer brands, and
more than 670 iOS and Android apps currently employ the Kiip network.

About Interpublic

Interpublic is one of the world's leading organizations of advertising
agencies and marketing services companies. Major global brands include
Draftfcb, FutureBrand, GolinHarris International, Huge, Initiative, Jack
Morton Worldwide, Lowe and Partners, MAGNAGLOBAL, McCann, Momentum, MRM
Worldwide, Octagon, R/GA, UM and Weber Shandwick. Leading domestic brands
include Campbell Ewald; Campbell Mithun; Carmichael Lynch; Deutsch, a Lowe and
Partners Company; Gotham Inc.; Hill Holliday; ID Media; Mullen and The Martin
Agency. For more information, please visit

About the IPG Media Lab

The IPG Media Lab is equal parts think tank, real-world proving ground, and
change enabler. We provide agencies and clients with the power to harness
emerging media by offering facilities, expertise, and resources specifically
tailored to rigorously testing emerging media and marketing techniques,
driving quantifiable outcomes, learnings and strategies. The IPG Media Lab is
part of IPG Mediabrands, the media innovation and investment arm of IPG. For
more information please visit or follow @ipglab.

About Kiip

Kiip is the world’s first mobile rewards network that brings rewards into
virtual achievements in apps and games. The company’s category-creating
rewards platform enables brands to reach consumers in the moments when they
are most engaged and receptive, while driving revenues and greater user
allegiance for developers within the Kiip network. Kiip was founded in 2010 by
Brian Wong, Courtney Guertin and Amadeus Demarzi. In addition to its San
Francisco headquarters, Kiip now has offices in New York City, Chicago, Los
Angeles and London. Kiip is currently backed by IPG, Relay Ventures, Hummer
Winblad, True Ventures, Verizon Ventures, Crosslink Capital and others. For
more information, visit


Alex Koritz, Method Communications
801-461-9795 (direct)
801-641-3808 (cell)
Tom Cunningham, 212-704-1326
IPG Mediabrands / IPG Media Lab
Belle Lenz, 212-883-4791
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