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Groupon Unveils Free Merchant Impact Report, Helping Local Businesses Measure the Performance of their Groupon Deal



  Groupon Unveils Free Merchant Impact Report, Helping Local Businesses
  Measure the Performance of their Groupon Deal

Business Wire

CHICAGO -- January 16, 2013

Today Groupon (www.groupon.com) (NASDAQ: GRPN) launched the Merchant Impact
Report (https://merchants.groupon.com/demo - /deals/impact), a free tool built
into the Groupon Merchant Center that offers merchants a clear view of how
Groupon is driving their business by making it possible to evaluate the
performance of their promotion.

Profit Calculator - Helps a merchant estimate the cost-effectiveness of each
Groupon promotion, whic ...

Profit Calculator - Helps a merchant estimate the cost-effectiveness of each
Groupon promotion, which includes payments from Groupon, overspend above the
value of the Groupon, revenue generated by returning customers and the
merchants' costs (Graphic: Business Wire)

After a successful trial among more than 1,000 merchants, the Merchant Impact
Report is now available to U.S. and Canadian merchants with a Groupon Merchant
Center account. Highlights of the new tool include:

  * Marketing Analytics – Reveals the total number of Groupon subscribers who
    received a merchant’s deal via Groupon as well as analytics on which
    subscribers are purchasing the offer, broken down by geography, gender and
    age
  * Customer Insights – Shows the percentage of customers new to the business
    or reactivated as a result of working with Groupon and the estimated
    percentage expected to return within 90 days
  * Profit Calculator – Helps a merchant estimate the cost-effectiveness of
    each Groupon promotion, which includes payments from Groupon, overspend
    above the value of the Groupon, revenue generated by returning customers
    and the merchants’ costs

“The Merchant Impact Report was created as a result of our merchants’ feedback
and is designed to provide a clear, concise view into the effectiveness of
their Groupon promotions,” said Amit Koren, Director of Merchant Products,
Groupon. “Until today only the largest companies had access to this kind of
information, and now we’re providing these powerful analytics to every local
business that works with Groupon.”

“As a small business owner, I appreciate the depth of information provided and
how convenient and easy it is to review the success of my Groupon deal,”
said Jake Parks of Jake’s Coffee, Tea & Sandwiches in Ripon, Calif. “Seeing
the extra dollars spent over the deal value and the amount of repeat customers
provides tangible proof that Groupon works.”

Groupon merchants can visit
(https://www.grouponworks.com/merchant-resources/merchant-center) to learn
more about the Merchant Impact Report or by logging into their Groupon
Merchant Center account.

About Groupon

Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it easy
for people around the world to search and discover great businesses at
unbeatable prices. Groupon is reinventing the traditional small business world
by providing merchants with a suite of products and services, including
customizable deal campaigns, credit card payments processing capabilities and
point-of-sale solutions to help them attract more customers and run their
operations more effectively. By leveraging the company’s global relationships
and scale, Groupon offers consumers incredible deals on the best stuff to eat,
see, do, and buy in 48 countries. With Groupon, shoppers discover the best a
city has to offer with Groupon Local, enjoy vacations with Groupon Getaways,
and find a curated selection of electronics, fashion, home furnishings and
more with Groupon Goods. To subscribe to Groupon emails, visit
www.Groupon.com. To learn more about the company’s merchant solutions and how
to work with Groupon, visit www.GrouponWorks.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130116005980/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50533650&lang=en

Contact:

Press Contact:
Groupon
Nick Halliwell
312.999.3806
nhalliwell@groupon.com
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